Hershey’s is introducing its first new candy line since, well, the last time they did it. (The last one was 2007.) The new Hershey’s Simple Pleasures line launched with three different products, all little foil wrapped chocolate patties that boast 30% less fat than most other chocolate things. Or something like that.

It’s odd to be reviewing another little chocolate covered patty after just reviewing some yesterday. Yesterday was something utterly simple, with only three ingredients (though peppermint). The Hershey’s Simple Pleasures Milk Chocolate with Vanilla Creme has oodles of ingredients:

Simple Pleasures, Complex Ingredients*: Milk chocolate (sugar, nonfat milk, cocoa butter, chocolate, lactose, milk fat, soy lecithin, PGPR, vanillin), corn syrup, sugar, glycerin, vegetable oil (cocoa butter, palm, shea, sunflower and/or safflower oil), sorbitol, nonfat milk, contains 2% or less of: natural and artificial flavor, milk fat, modified cornstarch, soy lecithin, glyceryl monostearate, caramel color, tocopherols, PGPR

* Actually, I added the Complex Ingredients part, so to be clear, their package copy actually states:

Hershey’s Simple Pleasures combines quality ingredients, including dry-roasted cocoa beans, brown sugar and pure milk to create a velvety-smooth chocolate outside and a rich, creamy center

Go ahead, look back up at that list of ingredients and see if you can find brown sugar. Nope, I couldn’t either. Also, I’m not certain why they called them dry-roasted cocoa beans. I don’t know of another process. I don’t think anyone deep fries them, microwaves or steams them in a pressure cooker. So why mention that? To confuse people.

The patties are only 1 inch across and nicely made, a dome shape with a swirl on top. They were glossy and well tempered to give a snap when bitten or broken in half. (That’s actually not easy to do, because the filling comes out.)

The filling is less of a thick fondant like Junior Mints, it’s quite a bit more runny than that. It does smell quite a bit like vanilla, almost like pudding, which I found appealing. But the appearance of the filling is a little less appealing, since it’s just a sugar goo, like a lemon pound cake glaze that hasn’t set up yet.

The chocolate is more like the Bliss line, not the standard flavor profile of Hershey’s Milk Chocolate. It’s sweet, a little grainy but consistent and with a mild cocoa note to it. The vanilla flavoring of the center pretty much screams the loudest though it’s closely rivaled by the severe sweetness of all the sugar components.

The lower fat is achieved in this product by creating a filling that’s pure sugar and water. There are also a few sugar alcohols in there, sorbitol is used, though in very low amounts (3 grams per serving of 6 pieces). So while the UNREAL candy line I reviewed last week gets its lower calorie profile by adding in fiber and other nutrients (also ending up with an incredibly long list of ingredients), Hershey’s gets there with oodles of carbs.

The Hershey’s Simple Pleasures Smooth & Creamy Dark Chocolate with Chocolate Creme is kind of the richer version of the Milk Chocolate & Vanilla Creme version. They both have the same calorie profile, though the Dark variety has twice the fiber (a whole 2 grams).

In this case the package description on the back is slightly more accurate, this variety does have brown sugar in the ingredients list. But the qualification of the 30% less fat is qualified that it’s based on the average of milk chocolates on the market. I don’t know what the average fat content of dark chocolates is (I don’t even know where to find the source material for those statements - it’s not on their website).

The pieces are, again, well made and packaged. The red foil creates an appetizing wrapper and the chocolate does look really good, well molded and glossy. Each piece is only 30 calories, and a recommended serving is 6 pieces, which is quite generous. (The whole package holds 22-24 pieces, or if you lose it and eat the whole thing, it’s about 675 calories.)

This smells a bit fudgy, a bit like brownies. Sweet and dark. The chocolate center here is a bit thicker than the Vanilla Creme. It’s like a frosting, thick and sweet and not quite grainy. The cocoa flavors are actually much better than any commercial frosting in a can. The dark chocolate shell is much sweeter than the center and actually started giving me a sore throat after the second one.

The portion control is pretty good on these. Three could be a nice treat and come in under 100 calories and look like a sufficient indulgence. But the bang for the buck and actual satisfaction I got was sub par. The reliance on sugar instead of flavor meant that mostly I was left with the feeling that I’d eaten a bunch of sugar, not some chocolate.

The Hershey’s Simple Pleasures line also includes Smooth & Creamy Milk Chocolate with Chocolate Creme but I didn’t find those at the Target I got these at.

The fact that Hershey’s has such huge brand recognition and is on so many shelves means that these may succeed in spite of their drawbacks. I don’t care to spend that much money on so little chocolate, I’d rather have a handful of at least all-chocolate chips in a smaller portion. That’s a simple pleasure. This is just too complex for me.

Simple Pleasures are made with dairy and soy. There’s no mention of shared equipment with nuts, peanuts, eggs or wheat/gluten. They’re made in Mexico.

Related Candies

1. Nestle Skinny Cow Dreamy Clusters
2. Nestle Skinny Cow Heavenly Crisp
3. 3 Musketeers Richer Chocolate Taste
4. Pretzel M&Ms
5. Nestle Cranberry Raisinets
6. Hershey’s Bliss
7. Hershey’s Favorites - Sugar Free

Angry Birds Fruit Gummies were introduced late last year to tie into the popular video game of the same name. They’re made by a company called Healthy Food Brands which says on the front of the box that these are made with Real Fruit Juice, in addition to Natural and Artificial Flavors (plus a heaping helping of artificial colors).

They come in a theater style box. There are four “collector editions” of the box, each themed for a different main character of the game: Red, Yellow, Green and the Blue, which I chose.

The box is 7 inches long, 4.25 inches wide and .75 inches deep. The interior white packet is 5.5” long, 4 inches wide and the .33 inch thickness is that of the gummis themselves when they’re spread out (and don’t even fill the bag). So, it’s what I’d call a big box for a small amount of candy. There are 3.5 ounces in the box and I paid $1.69. Of course I bought them at 7-11, which is very expensive for candy. But still, it’s a poor value for sugar candy. Other sugar candy movie theater boxes give you at least 6 ounces for the same price (Dots, Mike and Ike, Hot Tamales, etc.). Chocolate candy is the only exception to that, but I expect there to be a price difference for nuts or chocolate, not licensed shapes.

Each flavor is a different color and a different character. They’re bright and soft and bouncy. They’re not terribly greasy, but do have a little waxy coating to keep them from sticking. They’re rather small and mostly round - a little less than 3/4 of an inch in diameter.

Cherry (red): The Red Bird - it’s cherry. It’s soft and has a strong chemical flavor to it, not very well rounded and has a slight apple juice note to it (but the fruit juice concentrate used is white grape). 
Lemon (yellow): The Yellow Bird - it’s lemon and a bit soapy and bland. It’s a little tangy, but not as sour as I’d expect a lemon gummi to be. 
Raspberry (blue): The Blue Bird - the floral flavors remind me of shampoo or a children’s perfume product. The chew is soft and smooth and the flavor is sweet and sour, but mostly artificial.
Apple (green): The Pig - tastes an awful lot like apple juice and some green apple flavoring. There’s also a grassy note to it. I wasn’t that keen on them, but they didn’t actually taste artificial, so I give it some credit for that.
Grape (black): The Bomb Bird - it’s supposed to be grape and it did have that Grape Soda sort of flavor to it, but it was so bland that I probably couldn’t have identified it with my eyes closed.
Strawberry (lighter red): Big Brother Bird - this was a dead on impression of Strawberry Jell-O. I’m rather fond of the stuff, not so fond that I’d actually make a batch, but fond enough that I liked these gummis and did pick through the assortment to find these.

Basically, these are serviceable but hardly improve upon other gummies out there. They’re expensive with the only thing to really recommend them, aside from the nicely designed box is the fact that they’re gluten free and nut free (if those are things you’re interested in). They’re made in Mexico.

My suggestion? Buy one box, you know, for the box, and then keep refilling it with something better. I suggest Albanese Gummi Bears, or any of the cute shapes they also come in like butterflies, army men, worms or flowers. Those are made in the USA, come in really great flavors and cost half as much.

Check out Jess’ review on Foodette Reviews.

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2. Trolli Gummi Bear-Rings
3. Candy Source: Albanese Candy Factory
4. Wonka Whipped Wingers Gummies
5. Au’some All Natural 3-Dees
6. Albanese Gummy Army Guys
7. Wii Candy Dispenser & Nintendo Gummis
8. Albanese Gummi Butterflies
9. Brach’s Gummi+Plus & Tropical Gummis

Trader Joe’s often does classic looking candies but with a “too hip for the room twist” on the flavors.

The Trader Joe’s Classic Holiday Candy Mix qualifies as classic solely in its looks. They’re cute little pillows and waffle pieces of hard candy but come in a curious array of flavors that are as much tropical as they are wintery. Pomegranate, Cherry Cream, Passion Fruit, Cranberry Orange and Lemon Ginger. The flavors are all natural and the colors are created with vegetable and fruit extracts.

The packaging is simple, the box is a little smaller than a box of raisins or prunes. Inside is a half pound of hard candy in a simple cellophane pouch.

The pieces have that classic Holiday Mix look to them. Most are the standard pillow style of hard candy. The hard candy is briefly pulled (either by hand on a hook or by machine) to add air and a silky shine to it. That is then wrapped around a slightly aerated but not as attractive center. The the log is then rolled down into a rope which is then put into a cutter that gently squeezes the candy as it cuts it. Other pieces are rolled through a mold that give the waffle weave before they’re cut.

(I’m reviewing the candies from right to left)

Cherry Cream is deep red with amber stripes. The cream flavor is a little artificial, like a butter flavor instead of a real creamy note. Kind of like a cream soda. The cherry flavor is good, like a black cherry but with a sort of burnt berry pie note to it. Sometimes I thought that it tasted like Dr. Pepper.

Cranberry Orange (orange and dark red) was easy to spot, as the pieces were mostly half orange and half red. The orange flavor was front and center, the cranberry was just a tartness in the background with a little strawberry floral note.

Pomegranate (pink, white & deep red striped pillow) It’s enchanting to look at an a nicely rounded pomegranate flavor with a lot of raspberry notes.

Passion Fruit (peach and yellow waffle)  is a lot like fruit punch. It was tart and has a light berry note to it along with sort of syrupy melon flavor and some deep honey perfumes.

Lemon Ginger (yellow and white) were the easiest to figure out. This one tasted a little sparkly. Most of the pieces were the flat waffle but there were a few short straw ones too. The lemon is quite zesty and the woodsy ginger has a very slight warmth to it.

The candies are made in Mexico. I believe this is the same facility that also makes the Trader Joe’s Old Fashioned Sweet Sticks and the Life Savers all natural knock-off Sweet Story (and probably also the Organic Lollipops which are also sold as Yummy Earth). They’re made with glucose syrup which is from wheat, so they may not be suitable for gluten-free folks. There’s no other statement about allergens such as nuts or dairy products. They’re made with cane sugar but no other animal products so it’s up to you if you think they’re vegan. Kosher.

It’s a good price for all natural hard candy. It’s not extraordinary candy and probably only suitable for someone who actually like hard candy. The charming homespun quality does present a beautiful tableau in a dish and would probably be great as a decorative element on a Gingerbread House.

Related Candies

1. Trader Joe’s Candy Coated Licorice
2. Papabubble Amsterdam & Pillow Fight
3. Brach’s Christmas Nougats
4. Trader Joe’s Dark Chocolate Mints
5. Trader Joe’s Dark Chocolate Tahitian Vanilla Caramels
6. Trader Joe’s Dark Chocolate Crisps
7. Regennas Clear Toys
8. Ribbon Candy

Trader Joe’s has been stepping up their introduction of classic candies lately. They have their gourmet versions of Milk Duds and Dutch Mints. I was quite shocked and delighted to see these Trader Joe’s Candy Coated Licorice a couple of weeks ago.

The box has a great, comforting design on it that conveyed everything I needed to know about the product. It’s licorice, it comes in pastel colors and it’s candy coated. But the really appealing part of this product for many people will be that it’s made without artificial colors or preservatives and contains no animal products. (It is missing the Trader Joe’s vegan symbol though I can’t find anything on the list of ingredients that would be considered non-vegan, except perhaps titanium dioxide, which is neither animal or vegetable, it’s mineral.)

If you were afraid that natural colors would be muted and bland, let me allay that fear. These are bright - a deep purple, bright yellow, brilliant orange and a clean white.

The candies are short little pieces, squat and with all the candy coating, rather rounded. They reminded me a bit of the Wiley Wallaby Outback Beans, made by Kenny’s Licorice. However, these have a few key differences. First, they’re made in Mexico and Kenny’s is made in the USA. Second, the Kenny’s had a rather soft shell to it. The Trader Joe’s Candy Coated Licorice is quite crisp.

The shell is thick and very crunchy. As with many natural or artificial colors, some taste different from others. The purple and orange candies have a light violet floral note to them. Otherwise the candy is all about sweetness, licorice and molasses. The candy shell provides a long, sustained sugar zap while the center is quite soft and has a slightly doughy chew. The molasses is a little bitter, smoky and woodsy. The licorice is light and sweet with a hit of anise as well as a grassy note of fresh fennel.

They’re a lot more affordable than the new Panda Candy Coated Licorice, which is also slightly different as the shells are flavored.

As much as these have going for them, first they’re dirt cheap at 99 cents for a 6 ounce box, I can’t say that they’re my absolute favorite candy coated licorice of all time. For me there’s too much shell and not enough intense licorice flavor. But the texture mixes are balanced very well. I’ve eaten three boxes so far, so these are definitely my go-to munching licorice. But I’d like an Extra Licorice version, maybe that has a little hint of anise in the shell itself.

Related Candies

1. Panda Candy Coated Licorice
2. Trader Joe’s Dark Chocolate Mints
3. Goetze’s Licorice and Double Chocolate Caramel Creams
4. Trader Joe’s Jelly Beans & Citrus Gum Drops
5. Wiley Wallaby Outback Beans
6. Sugar Coated Fennel
7. Boston Baked Beans
8. Good & Plenty (Fresh from the Factory)

Jolly Rancher (part of Hershey’s) introduced their Jolly Rancher Fruit Chews ten years ago. The chews are individually wrapped and have a texture similar to Starburst or an intense taffy. When I first tried them they were sold in a long stack of pieces, much like Starburst.

When I was at the convenience store a couple of weeks ago I saw the newer packaging which is a little, brightly colored paperboard box. It holds the same amount of candy, 2.06 ounces 14 pieces). The Jolly Rancher Tropical Fruit Chews come in four flavors: Pineapple, Strawberry-Kiwi, Lemon-Lime and Tropical Punch.

What exactly makes these Jolly Ranchers? When they were first introduced Jolly Ranchers became widely known because of their smooth dissolving texture with no air bubbles and intense flavors. Their slogan is Famous for Flavor and when I think of the brand I do identify it with my first experience with Green Apple. The company was founded in 1949 in Colorado, but the national obsession with the candies didn’t begin until after Beatrice Foods took over the candy in 1966 and distributed them nationally.

Hershey’s now owns Jolly Ranchers and has expanded the brand to include Gummis, Lollipops, Jelly Beans and Chews. All feature intense flavors but very generic flavors on the whole with bright colors.

The chews are rectangular, one inch long and 3/4 of an inch wide. They’re soft and pliable and a cross in texture between Starburst and Now and Later.

I was happy to see that I picked a box where Pineapple was the densest flavor. The chew doesn’t smell like anything but has an immediate tart and floral flavor of pineapple. The texture isn’t entirely smooth like Starburst, but retains its flavor and texture, kind of like gum all the way to the end when it dissolves.

Lemon-Lime was quite zesty and has a little sizzle to it, it’s so intense. The flavor is more on the lime side of lemon-lime, but not so tart that it’s unbearable. It reminds me of a Gin and Tonic without the Gin.

Tropical Punch was in the intense red wrapper and was nearly maroon when unwrapped. The flavor is peppery and very much like Hawaiian Punch, strong guava and papaya notes along with some hints of raspberry and pineapple. There was a slight artificial color aftertaste, but it couldn’t really rival the riot of artificial flavors.

Strawberry-Kiwi was pink and looked like bubble gum. The flavor combination was really intense and I could actual perceive the different fruits - the Kiwi was grassy and had notes of the seeds and the strawberry was tangy and with the toasted sugar flavors of cotton candy.

Overall, it’s a good flavor variety to add to Jolly Ranchers line. I question the packaging in a box. It’s nice to pick through the assortment for the flavor I want, but the box was only about half full, so it took up far more volume than necessary. I like the compactness of the Starburst style package, which also protects the pieces very well with double sealed wrapping.

They’re made in Mexico and are not Kosher and have no notice of nuts or gluten or any other common allergen (it does contain soy). It does contain gelatin so it’s not suitable for vegetarians.

Related Candies

1. Jolly Rancher Awesome Twosome Chews
2. Short & Sweet: Tropical Flavors
3. Chewy Sour Extinguisher
4. Mentos Tropical & Black Currant
5. Starburst Baja California & Tropical
6. Jolly Rancher Screaming Sours
7. Jolly Rancher Fruit Chews

Hershey’s has made their biggest debut of a new chocolate product in 10 years. I know this because their press release told me so.

It’s their new Air Delight Aerated Milk Chocolate. I’ve already covered the Air Delight Kisses, which were sent to me by the National Confectioners Association back during The Sweets & Snacks Expo. The bar was supposed to go on sale shortly after that in June nationwide. Believe me, I tried to find it. Southern California may be the first for movie premieres, but we’re often the last for candy rollouts. I tried Walgreen’s, RiteAid, Target, Ralph’s, Gelson’s, Von’s and CVS. Eventually, by mid June the Kisses showed up at the drug stores, but I still couldn’t find the bar. Even more frustrating, the CVS store I was in was advertising the bar on their PA system ... but didn’t actually have it in stock.

I finally found it the other night at a different CVS, and on sale (buy 2 and get 1 free).

The package describes the bar as:

The HERSHEY’S milk chocolate you love gently blended for a light, airy texture that melts effortlessly in your mouth.

Finally, an end to the effort! I bet you didn’t think about how much effort it actually was to melt things in your mouth. You know, the opening and closing and then application of heat. All of that is solved with this new chocolate bar ... it’s so light, it practically inserts itself into your mouth. Wait, no. No, it doesn’t. You apply the exact same effort, except for the possible fact that this bar weighs 1.44 ounces instead of the 1.55 so it is actually a lighter bar.

The bar is thick but also a bit more narrow than the standard Hershey’s Milk Chocolate bar. Both bars I picked up were unbroken and unblemished. They have six narrow segments that cleave off easily to reveal the little air bubbles within.

Since the bar is aerated, the snap and bite is softer. It’s not that it’s melted or anything, it’s just quieter or something. It does seem to melt quicker and has a stronger scent (perhaps because of the increased surface area on the exposed surfaces). The flavor is undeniably Hershey’s Milk Chocolate. If you don’t like the sweet, caramelly and tangy flavor of Hershey’s, you’re really not going to like this. The fudgy cheesecake flavors are more noticeable now that the texture matches that more closely. It’s really filling, I was surprised. I took each section as two bites and took quite a while to eat it. It felt like a lot more chocolate than 1.44 ounces.

As far as the success of Hershey’s aerated bar, I’d say they’ve done a great job. It’s exactly what you’d want if you wanted a bubbly Hershey’s milk chocolate experience. I found it far too sweet and gave the back of my throat that “acidic burp” feeling. So if you’re looking for a satisfying actual chocolate experience, you might want to step up to something a little higher quality. But if you’ve always wanted a Nestle Aero bar that you can buy at your local store without the import premium, this may be your thing.

This bar was made in Mexico. There’s no allergen statement anywhere on it (though it does actually contain dairy and soy, so you know those for sure).

Related Candies

1. Frey Chocobloc AIR
2. Hershey’s Kisses Air Delight
3. Nestle Aero 70% Dark
4. Bubble Chocolate (2010)
5. Rising Cost of Candy - A Brief Study of Hershey Prices
6. Hershey’s Miniatures
7. Dairy Milk Bubbly

Willy Wonka invented the Everlasting Gobstopper, a candy for children with very little pocket money. The basic concept behind a jawbreaker style candy is that they last a long time. The current, smaller versions of the Everlasting Gobstopper are not everlasting. In fact, they’re maddenly short lived, which is fine because they come in boxes that hold dozens of them. For quite a few years the Everlasting Gobstoppers have come in seasonal varieties, such as the Snowballs (white, green and red) for Christmas and Heartbreakers (thinner shells and heart shaped). For Easter there are Wonka Everlasting Gobstopper EggBreakers.

I love the little box. It holds 3.5 ounces and I picked it up for $.99 at Target, though I’ve seen it for as much as $1.59 at other stores. The box is really compact and cleverly designed and decorated. It’s easy to flip the little window open to dispense and the box holds what feels like a lot of candy.  I’ve seen Wonka use these before with their Wonka Runts Freckled Eggs.

The ovoids are about 3/4 of an inch high. They eggs come in five glossy colors: yellow, turquoise, green, purple and light red.

The outer color is flavored, but it’s all very light. The lemon is just a kiss of sweet lemon essence. The purple is more like a bouquet of lilacs than fruit-flavorful, the red is a dash of berry and green might be a just a whiff of apple.

The dissolve is smooth, smoother than most other jawbreakers on the market. The layers underneath become lightly tangy though no more flavorful. After two thin layers the shell on the compressed dextrose center is easily crunched. The centers are white and if they’re flavored it’s something generic. I get a bit of pineapple from it, but it could be lemon or even orange for all I can tell.

It doesn’t matter that everything is so muted. The look, sound, texture and the interactivity is what makes this a special candy. They’re lovely to look at, sturdy and are simply interesting to eat. The shape is mouth friendly (not quite a friendly as the Heart Breakers) and the flavor array is spot on. I know they could be more intense, but I liked the subtlety of them.

I plan on picking up more of these, especially if I see them on sale after Easter even though the regular Wonka Gobstoppers are about half the price.

Related Candies

1. Wonka Fruit Marvels
2. New Flavors: Skittles Sour & Wonka Runts
3. Cadbury Popping Mini Eggs
4. Gobstopper Heart Breakers
5. Atomic Fireballs
6. Anis de Flavigny
7. Gobs of Gobstoppers

Brach’s makes a wide assortment of classic nougats. They’re probably best known for the little block of white nougat that has the jelly bits in it, but what I appreciate are the hand-crafted icon nougats. They make them for Christmas where the center of the nougat is a tree or snowman. For Valentines Day the Peppermint Nougats have a heart inside.

Also for Valentine’s Day Brach’s (now part of Farley’s and Sathers) makes a Cherry Cordial Nougat. The bag was quite a good deal, at only $1.00 for 12 ounces of candy. The package says that the candy combines two favorite tastes to create the perfect treat, chocolate and cherry.

Since I’m not a cherry lover, it’s hard for me to say anything more than this: If Hasbro made Cherry Play Doh, this is what would come out of the Fuzzy Pumpers Candy Shop. They smell like maraschino cherries that have been marinating in the ink that goes in Dry Erase Markers. The texture is soft and less grain than I imagine Play Doh actually is, but just as maleable.

They’re lovely to look at, but they smell disgusting and for me, they taste even worse. The cherry flavor combined with the faint hint of cocoa and the red food coloring aftertaste is just too much for me. I think the other nougats Brach’s make are great, but these are a huge miss for me.

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2. CVS Marshmallow Pop
3. Brach’s Peanut Butter and Caramel Pumpkins
4. Junior Fruit Cremes
5. Brachs Bunny Basket Eggs