The original Abba-Zaba bar has been around since the 1920s. It’s a simple construction, a ribbon of thick peanut butter inside a chewy vanilla taffy.
Annabelle’s, the California company that now makes Abba-Zabas came out with a new flavor last year, the Abba-Zaba Strawberry & Peanut Butter. The little starburst on the side of the package says “PB&J with real peanut butter.”
The color of the package is extraordinary. The regular flavor is taxi-cab yellow and black ... for strawberry they went magenta and black. It looks like nothing else on the shelves.

I’m not a huge consumer of Abba-Zaba, I’m more of a Look or Big Hunk fan, as the Annabelle’s bars go. The concept is strong, but the flavor profiles & textures are just a little off for my tastes.
The Strawberry Abba-Zaba has a fruity taffy outside. It’s sweet, though not sickeningly. The bar is best if you smack it on the edge of a table before you open it to break it into easy to eat pieces. The taffy is flavored only with the scent of strawberries, it’s not a tangy taffy. So the idea of getting the flavor of a Peanut Butter & Jelly Sandwich is a little off ... because it doesn’t taste like jam. It’s more like a strawberry cake - all sweetness and not tart. The chew is good, not too tough, it’s soft and combines well with the peanut butter center. The peanut butter is smooth and creamy, but lacking a big salty punch or enough texture to differentiate it well from the taffy when it’s chewed together. I like the graininess of peanut butter in candies like Mary Janes.
Overall, it’s not my thing. It’s different ... but I’d be more inclined to go for a honey taffy or maybe even Banana if it was just going to be sweet.
Related Candies
- Baron Milk Chocolate PB&Js
- Mary Jane & Mary Jane Wicked Mix
- Madelaine Duets
- Look! and Big Hunk
- Abba Zaba
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Comment by
Jason Hammond on 2/28/13 at 10:06 pm #
Commenting is not available in this channel entry.If you like these try our Opera Bar
The Opera Bar was developed by Startup’s in 1895 and according to Ripley’s Believe it or Not, was the first candy bar in America with a filling. The Opera Bar is a rich creamy chocolate, vanilla and strawberry fondant centre covered in the finest milk chocolate. The package was reproduced using some of the same methods and the original artwork from the 1895 version.
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