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Thursday, December 15, 2011
Belgian Milk Chocolate Thins
As with many of Trader Joe’s products, they’re actually a much larger product line. I started seeing a nearly identical product in stores like Cost Plus World Market and Target called Belgian Chocolate Thins. In this case they’re made by a company called Royal Chocolates who actually patented their machine process for making these little thins. It’s underUS Patent 6,303,171. The process is kind of simple, according to the patent, deposit a little disk of chocolate on a flexible surface, then before it cools completely bend the sides up. (I’d hazard that Pringles are made in a similar fashion - but are fried while in their little forms.)
The package describes them as Luscious, milk chocolate filled with crispy rice puffs. Simply irresistible! They come in a tray, which is sealed in cellophane. The tray holds three stacks of approximately 12 pieces. Each little flick is two inches long and an inch and a half across, so a bit smaller than a Pringles potato snack.
The package exhorts buyers to enjoy them all year round and suggests serving them with ice cream, coffee or decorating cupcakes. I think it’s safe to say that simply eating them is also a good year-round option. But I can imagine that they melt much quicker in the summer heat than more solid bars.
The milk chocolate is rather dark, much darker than UK and American style dairy milk chocolate. The smell as much like sweetened cereal as they do like chocolate. They break easily and melt pretty well too. The first thing I got was a caramelly sweetness. The cocoa notes do come out and are quite woodsy. The rice crisps are crunchy, but not overly present as a texture as they disappear quickly. It does give a little malty flavor to it though. Overall, a good little treat. It’s very easy to manage portions, because each piece is so light but takes a while to consume. They suggest a full stack of 12 pieces (1.5 ounces) but I found that about 8 or 9 was plenty and stretched out the package for four portions. I feel like it’s priced rather expensive, but a Belgian chocolate bar that actually weighs less often costs more. There’s a lot of packaging, but it’s well engineered since every single piece was whole and nothing was melted or bloomed. They come in a variety of flavors: Caramel, Almond, Hazelnut, Dark and Mint. They’re not the first company to make this sort of thing. For a few years Hershey’s made a version called Swoops, which were pricey and didn’t catch on. Fast Company recently did a brief profile on the product line. Belgian Chocolate Thins contain gluten, dairy and soy plus may contain traces of other tree nuts. (There’s no statement about peanuts, but they are made in Belgium where peanuts are less common.) Related Candies
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Comment by
Leigh on 12/15/11 at 7:47 pm #
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Comment by
Anon on 12/15/11 at 8:12 pm #
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Comment by
whisperwing on 12/15/11 at 8:36 pm #
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Comment by
Sarah on 1/07/12 at 3:20 pm #
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Comment by
ami on 8/01/12 at 9:01 pm #
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Comment by
duaa on 2/22/17 at 6:12 pm #
Commenting is not available in this channel entry.You can patent a technique that simple? That seems ridiculous.
For some reason I completely overlooked the title and packaging picture, and thought those were chocolate covered pringles.
I’m glad that you liked these Thins, but now I’m craving some chocolate coated pringles.
It’s sold by Costco now, a box containing 5 flavors (two milk chocolate, plus dark chocolate, hazel, etc.)
It’s a little too big for decorating on cupcake though, IMHO…
I saw these over here in England in a 99p shop (Like your dollar stores). I assumed that they would be cheap rubbish chocolate (like a lot of other chocolate sold there) so I didn’t buy any.
Cadbury’s had a version of these out a couple of years ago, I’m not sure if they are still around. They were pretty pricey for the small amount of chocolate you actually get in a pack.
where can i buy these? I am from Chicago and I am dying to eat these!!!!
i live in texas where i can purchase this
or online websites ?
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