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Friday, November 8, 2013
Candy Crush Jelly Fish
The candies are licensed by King.com and made by Healthy Food Brands, which also makes the Angry Birds gummi candies (snacks) and licenses the Sunkist brand as well. The initial offerings for the Candy Crush line are: Candy Crush Sour Fruit Gummies, Fruit Mix Gummies, Jelly Fish and Color Bombs. Earlier this week I reviewed the Gummies and Color Bombs, today I have the Candy Crush Jelly Fish. Like the other candies, the boxes are big but they contain very little. They’re 7” x 4.25” - which is bigger than the more typical theater box that you’d see from Mike and Ike, Hot Tamales or Starburst, which are about 6” x 3.25” and holds 4-6 ounces. The Candy Crush line gives you between 3 ounces and 3.5 ounces in each box. I can’t fault the graphic design though. They’re bold and easy to tell apart but also easy to spot from a distance. The happy mermaid character on the front and depiction of the candy is great. At first I didn’t like package artwork but they grew on me this week.
Here’s the weird thing that you might notice right away. The flavor set listed on the box for the Jelly Fish is exactly the same as the Gummies: Blue Raspberry, Lemon, Lime, Cherry, Orange, Grape. I thought this was a great selling point, because Swedish Fish only come in four flavors. So this would be a similar candy with a different flavor variety. However, it’s pretty clear that the colors are Orange, Yellow, Green and Red. I thought maybe I didn’t get a full variety, but checking the Dylan’s Candy Bar website (which says it’s selling them exclusively in the first few weeks of the roll-out), I saw that they had the exact same description but still only showed the four colors.
The fish are soft with a matte finish to them. They didn’t stick together, but tended to tear and break when bent instead of just, well, bending. My assortment was in perfect ratios - four of each. Red is Swedish Fish (Lingonberry) - lovely, sweet, floral and jammy. They’re soft and chewy and maybe stick a bit to my teeth. Green is Lime - this is a dying flavor, so it’s rather strange to get it in a box (especially one that says that it’s going to be green apple). Tangy, zesty. Done. Yellow is Lemon - a well rounded lemon flavor, a little on the zesty side without much of a tangy note. Orange is Orange - this was good. Zesty, sweet with a hint of juicy tartness. Even though the candies were purchased four days after their announced release, came in a sealed pouch inside a sealed box, they seemed a bit stale. Three of my fish were broken. Yes, jelly fish that were broken. They weren’t different from Swedish Fish. I love Swedish Fish, but there’s really no reason for me to buy these instead of Swedish Fish. They’re expensive. Only 16 fish in the box. This is a sugar candy, not made with organic ingredients or all natural flavorings, yet it’s more than $22 per pound. It’s not even a unique set of flavors like it promised on the front of the box ... there’s no grape! (Which is missed by many in the Assorted Swedish Fish world.) The Mixed Fruit Gummies and Sour Gummies were at least in themed shapes that matched the game. These Jelly Fish had nothing about them that indicated they were anything other than a repacked existing product. Swedish Fish have either Swedish or Malaaco on them. Albanese Gummi Bears have a little A on their bellies. These have nothing that says anything other than generic. (Okay, I do recognize that in the game they don’t actually have a name on them either. But Jelly Bellies and M&Ms have little brands on them as well.) For the entire Candy Crush line I can only say I’m disappointed. There’s really nothing here that’s new or innovative and since they’re more expensive than many other candies of similar quality, I can only surmise that the premium goes to the licensing fee. Related Candies
POSTED BY Cybele AT 9:45 am
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Comment by
Bonney on 11/08/13 at 10:24 am #
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Comment by
Steph on 11/08/13 at 10:52 am #
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Comment by
Jamie Redmond on 11/10/13 at 1:09 am #
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Comment by
Anonymous on 11/16/14 at 9:36 am #
Commenting is not available in this channel entry.I’m interested in your comment about lime being a dying flavor. I am not a fan of green apple and am really sorry to see this trend. Thanks for a money saving review on the Candy Crush candy line.
I agree with the above comment. Lime is my favourite candy flavour and I hate seeing green apple take its place.
Love your blog. Long time reader.
There are jelly fish in the game . I’m not sure how you get them, but sometimes they swim across the screen at the end of a level.
In the new ones (produced in 2014) there are 2 new flavors. Blue raspberry and grape. I wish I can get a 4.5 pound bag of those
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