Nestle has decided to get into the chocolate numbers game.
They’ve introduced a new line of baking products with higher cocoa content than their usual products: Nestle Chocolatier. They have chocolate chips in 53% and 62% cocoa solids, baking pieces (chunks in 53% only) and baking bars. Their new website offers some pretty decadent dessert recipes to make full use of the purported smooth chocolate experience the higher quality product is supposed to offer. (There’s even a Molten Chocolate Cake which I suppose you’re free to use any other brand to make.)
The bars and pieces will retail at a slightly higher rate than most of us are used to (I like to buy my chips on sale for, oh, about $1.29 a bag) but they have a viral marketing plan in place where you can get coupons good for free merchandise by getting people to click on their link. Basically, you join up and then put the link on your blog or maybe in a food chat forum.
You (can’t click here) and help me earn some coupons to give the full line a try (and sign up if you want to join the bandwagon to earn your own free item coupons - you get a coupon for every 25 unique clicks). If you don’t want to get into that whole viral marketing thing, I completely respect that, but I wanted everyone to know up front what I was up to.
UPDATE: They shut off new signups yesterday. Apparently they didn’t understand how quickly this stuff spreads and they’re retooling.
UPDATED UPDATE (10/17/2006) - The M80 campaign was pulled completely. I’ll have more later but I would rate this as a “debacle” as viral marketing goes.
SUPERB
YUMMY 
TASTY 
WORTH IT 
TEMPTING 
PLEASANT 
BENIGN 
UNAPPEALING 
APPALLING 
INEDIBLE 
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Comment by
Jonathan Keim on 9/04/06 at 11:17 am #
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Comment by
Sera on 9/05/06 at 5:12 pm #
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Comment by
Cybele on 9/05/06 at 5:57 pm #
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Comment by
rose atkinson on 12/17/06 at 4:12 pm #
Commenting is not available in this channel entry.I clicked for you
Does it limit how many times each of us click on it? I’ll do it at least 1x a day for you! :D
Thanks Jonathan & Sera (only one click per person I think)! If I earn enough coupons, I’ll be happy to share them. They’re much easier to ship than candy.
please send me some
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