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Thursday, May 14, 2009
Gimme Calcium
It’s marketed as candy with benefits in this case a bit of fortification with 500 mg of calcium. The candy balls are also made with all natural ingredients, so no artificial colors or flavors. The package is rather large considering the amount inside. The wrapper is over 6.5” long, that’s an inch longer than an M&M package (so think of this like a King Sized pouch) but only holds one ounce. (However, when I talked to the folks who are just starting up the company, they designed the bag before knowing exactly how big & heavy the portions would be and will probably alter this during their next production run of wrappers.) That said, I think the package design is nice - it’s bold & seems friendly and appealing.
The candy is made of a crisped rice center surrounded by milk chocolate and then a hard candy shell. There are 10-12 per bag. The most noticeable flavor at first is the cereal notes of the rice then there’s a bit of milky flavor from the chocolate. The chocolate flavors come across as a kind of cocoa breakfast cereal. The calcium part is completely undetectable. Not a hint of unusual graininess, no weird mineral aftertaste. I find it hard to believe that I’m getting half my daily RDA of calcium ... but that’s what it says. They’re sweet and definitely crunchy ... My only hesitation with them is availability and price. Right now they’re for sale on place online (healthysnackstore.com) and are about $1.70 a package when sold by the dozen. It’s far cheaper to just down Tums for the calcium. However, if you have a kid that you need to get that extra calcium into or are an adult who just needs a little help with boosting your mineral intake the caloric hit isn’t even that bad because of the scant portion size - only 130 calories a bag. I felt pretty satisfied ... and strong. Related Candies
POSTED BY Cybele AT 11:05 am
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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Comment by
Sara on 5/18/09 at 8:51 am #
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Comment by
Masha on 6/01/09 at 3:00 am #
Commenting is not available in this channel entry.These look like a fortified version of crispy M&Ms;! I miss those things like crazy. I hope they make it to storefronts.
Ick, these look quite odd. Just so you know, I’m pretty sure calcium supplements don’t usually work unless you exercise and have an adequate intake of magnesium; that’s how your body absorbs it (which is why US has such a high amount of calcium intake but doesn’t seem to acquire much from it, as compared to countries with lower intake but higher activity levels).
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