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Wednesday, September 24, 2008
Nestle Treasures 50% Cacao Dark Chocolate Truffle
Most of the marketing looks directed towards women with a tagline of a sweet break from life. This is probably why I’ve ignored them up until now. I don’t want chocolate that’s a break from life, I want chocolate that’s with me every moment of my life. I want a partner. But hey, it’s not like I’m a normal demographic and I think anyone who markets specifically towards people like me (obsessive candy bloggers) is gonna get fired for incompetence.
This particular version of the Nestle Treasures is also called Renew with Dark Chocolate (though it doesn’t really say that on the package, except on the other side panel. The back, near the flap says Say “I Do” to a whole New You. Really? A whole new me just from a truffle? The box is a polyethylene terephthalate (PETE - coded 1 for recycling) stand up “bag”. It’s actually rather nicely done. The translucent bronzy brown plastic let me see that it was only half full (there were 14 pieces when I dumped them out and counted). The package could be at least a third shorter and still have lots of breathing room and probably save on material, space & shipping. (At least I can recycle it curbside in my blue bin.)
Inside the little pieces are individually wrapped in orange-gold mylar. They’re nicely molded, every one I opened was perfect and shiny. They smelled deep and smoky and mostly of peanuts. Yes, roasted peanuts. The shell is 50% cacao chocolate, so it’s middle of the road semi-sweet. (A little chart on the back reminds me that dark chocolate has naturally ocurring antioxidants which help to maintain health.) It’s quite smooth and buttery. The “ganache” center is made from chocolate and palm oil and maybe more cocoa butter. It’s not quite the same as a real truffle made with butter or cream, but has a great slippery meltaway texture (not as slippery as a Lindt Lindor Truffle though). It also features a little sprinkling of cacao nibs. Not big bits, more like coffee grounds. They provide a nice crunch but not much flavor. But the peanut notes at the top are distracting for me. (The ingredients list both natural and artificial hazelnut & peanut flavors.) They also come in two other varieties: Relax (milk chocolate & caramel) and Revive (milk chocolate & cappuccino). There are lots of things I liked about these and I find myself continuing to eat them. But they don’t satisfy my desire for truffles, just my desire for something chocolate ... and not quite that either. Still, much better than the Hershey’s Bliss I tried recently (though not a one to one comparison as they didn’t really have a dark chocolate meltaway). They’re also quite different from the Dove Promises offerings as well, especially if you’re looking for something with nibs in it. Related Candies
POSTED BY Cybele AT 10:17 am
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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TASTY 
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Comment by
Rita on 9/25/08 at 8:14 am #
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Comment by
David on 9/26/08 at 2:35 am #
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Comment by
lisa on 7/05/10 at 6:04 am #
Commenting is not available in this channel entry.Those stand-up bags don’t do it for me for some reason. I generally overlook anything in a stand up bag.
I’m obviously not part of the demographic they’re marketing to either. Chocolate as spa treatment? As motivational speaker? And, with the ‘Say I Do’ bit, chocolate as personal makeover and implied marriage proposal?. I think it would be great for marketers to take women seriously as consumers, but this marketing job is just an awkward and muddled conglomeration of airheaded stereotypes.
how do i figure out when the expiration date is on a standup bag of nestle treasures 50% cacao dark chocolate truffle?
the stamped on number seems to be
8085515657A 54
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