Candy Blog

For much of my life the prototype in my mind of Belgian chocolates was Guylian’s assortments shaped like sea shells. It was one of my earliest introductions to hazelnut pralines and though I rarely got the opportunity to indulge in them, they certainly fixed in my mind an image of what European fine chocolates were like.

They epitomize the convergence of flavors and design. Cute seashells and seahorse shapes with different cream fillings.

Now that I’ve had more access to a greater variety of confections, I wanted to revisit them with a fresh perspective.

The Guylian Belgian Chocolate Twists are a good way to try out their style without sinking too much money into the effort. For about $4, it’s a 4.51 ounce box with 18 individually wrapped “twists” in six varieties.

Each little piece is color coded and marked, wrapped in mylar. The pieces, I was surprised, are actually sealed and then twists (many other companies just twist the ends, these are actually sealed little pouches that look like twists). They do open easily though.

The little seahorses are striking. Each one was in great shape, even though I toted these around the floor at the Fancy Food Show and then all the way back to Los Angeles in my luggage.

Original Praline is dark and white chocolate with a hazelnut praline center. It has a soft and sweet hazelnut aroma. The bite of the chocolate is on the soft side. The center is lightly grainy with a strong hazelnut flavor. But it’s also very sweet with a touch of milky chocolate to it.

Now I remember why I don’t buy these. They’re very sweet, though I have to say, they are gorgeous.

But this assortment has other flavors, and they’re not white chocolate, so maybe I’ll find something else in there that I like.

Strawberry - this one looked like the classic marbled seahorse. It smelled like Twizzlers. Upon biting it open I saw the construction of the piece. The white cream center was covered in a white chocolate shell which then had the marbled dark chocolate on top of that in a thin veneer. So it’s a mostly-white chocolate piece. The strawberry flavor is more delicate than it smells, with only a slight tangy note in the cream. It’s rather like a chocolate version of strawberry ice cream.

Caramel Crisp (top of the pyramid) - this one didn’t start out well because it had a fake butter smell like buttered popcorn. But the texture combination upon biting it was fun. It’s a sweet milk chocolate shell with a whipped cream center with a butter flavor to it and some caramelized crisped rice bits in there for crunch.

Orange (bottom left of the pyramid) - dark chocolate with a light cream filling flavored with orange. The cream center is light and not too sweet, no graininess. It’s all about the orange, the only chocolate is from the shell, which isn’t strong enough to contribute much more than itself as a container.

Cappuccino (bottom right of the pyramid) is a dark chocolate truffle-like piece. The filling is light and fluffy, a white cream base with a heavy does of ground espresso beans in there. It’s definitely at the other end of the spectrum from the cloying sweet classic praline. Bitter yet still smooth, strongly flavored. The center isn’t quite truffle-like, it’s cool on the tongue, probably because palm oil is the second ingredient in the centers.

Chocolate Truffle is a milk chocolate shell with a milk chocolate ganache center. It’s slick and creamy, not too sweet but like I experience with the palm oil based Lindor truffles, it ultimately tastes empty.

Like the Lindor truffles as well, these are incredibly caloriffic. I clocked them at 192 calories per ounce. (A serving is 5 pieces, 34 grams and 230 calories.)

The craftsmanship on these is undeniable, but I don’t think this is the best that Belgium has to offer. They’re a fun little sweet for the eye, but less satisfying for those with discriminating palates (and who wish to avoid palm oil). I do have some of their Solitaire chocolate tasting squares which I’ll try soon, just as a touchstone for their main ingredient and they do make their chocolate from bean to bar to bonbon.

Terry has a review of the classic shells recently.

Related Candies

1. Harry & David Chocolate Pinecones
2. Reese Hazelnut Creme
3. Lindt Chocolate Carrots
4. Pralines Leonidas
5. CocoaBella “World’s Best Box”
6. Cafe Tasse: Orange, Extra Noir & Noir Praline

Someday I may write a long(er) article about public relations, marketing and product launches. I have a few case studies. Well, not really case studies, perhaps they’re just essays where I make fun of PR. Mars’ new Fling would probably be at the top of the list.

(If you just want a review of the candy, skip down to the photos of the actual candy bars out of the package, because I’m gonna go on here for a while with liberal use of parentheticals.)

The Ranting about Marketing & Press Spin

Fling is a new candy bar being test marketed in Los Angeles. The tag line is naughty but not that naughty (tm).

It’s geared towards women, and even more specifically towards women with food issues.

But it’s packaged like tampons (the individual fingers sold in stand up boxes moreso), so maybe it gives women who are embarrassed to be seen with a chocolate bar a more discreet package to disguise it. (If I were a child or man searching through someone’s handbag for a snack, I’d certainly think at first glance that this was some sort of feminine hygiene product and not a sweet consumable.)

The press release that accompanied my single sample (yes, I requested samples since I hadn’t seen it in Los Angeles, yet and I was overnighted a huge box with a too-small tee-shirt, press release and one package of the milk chocolate ... no samples of the other flavors, which is pretty much what I do here, eat all the flavors and then provide oodles of description & photos) is filled with fascinating stuff that defies logic:

Can chocolate be a replacement for men? Not yet, but California women confess that they enjoy chocolate as much as passionate kissing (77% enjoy chocolate, 75% enjoy passionate kissing).

There was no accompanying Venn diagram to show me what the overlap of that was. Is that 75% that enjoy passionate kissing a subset of the 77% of all women that enjoy chocolate? (The footnotes did provide me with the information that these surveys were conducted in Los Angeles and San Francisco, so perhaps this is only the leanings of 500 California urban women who were willing to talk about items so personal?)

The only fact contained in the release that I think will be of interest to retailers is that “California women claim they are less likely to give up chocolate and splurging on clothes than other indulgent flings, such as drinking gourmet coffee, having girls’ night out and spa treatments.” So with the current economic situation, this product will thrive. I have to say, I am not these women! (I don’t drink gourmet coffee, I don’t have girls’ night out, spa treatments or splurge on clothes ... really the only thing that I fling my money at is chocolate.)

The other threats contained in the press release include a marketing campaign that will include innuendo-laden headlines. (Just when I was starting to recover from the Herbal Essence commercials - as long as they don’t become the GoDaddy of candy.) Oh, I could go on and on about the things that I found insulting about the press release. But hey, consumers don’t get to read it.

There’s a companion website as well, which actually contains information about what the product actually is (there is an accompanying fact sheet that does have some additional scant info with more marketing-speak).

We’ve broken the rules by creating FLING(tm) Chocolate, an un-regrettably indulgent premium chocolate. It is a delicate truffle sitting on a subtle crisp layer enrobed in shimmering chocolate that looks at glamorous as the woman it speaks to.

The marketing mentions that these are 85 calorie treats, but they’re sold in packages that are pairs. So each package, each serving size is 170 calories. They come in three flavor varieties: Milk Chocolate, Dark Chocolate and Hazelnut.

The Actual Candy Review

The Fling Milk Chocolate is meringue plank with a layer of chocolate cream covered in milk chocolate. The milk chocolate has an iridescent/pearly finish to it.

The marketing calls this premium chocolate, yet careful reading of the ingredients reveals that it has PGPR in it. Odd.

The fingers are rather like a Twix bar, about 4.25” long in a mostly half-round log. There are little squiggles that distinguish it from the Hazelnut variety.

They smell sweet and a little milky. The bite is quite nice. The meringue is crispy and has a very distinct crunch. It’s a very smooth meringue, not like a honeycomb. The vaguely sweet and toasted meringue is set off by the truffle cream, which is silky smooth and a little salty. The milk chocolate coating is a bit milkier than the rest of the bar and gives it a little malty punch and pulls it all together.

It’s a rather nice bar, wonderful blend of textures and delicate flavors. A bit on the sweet side for me when eaten alone, but with some strong tea or a cup of coffee, it’s a good break.

The Fling Dark Chocolate is meringue plank with a layer of chocolate cream covered in dark chocolate (which contains milk, milkfat and lactose) but no PGPR.

The iridescent coating on this was more noticeable and frankly, more disturbing to me. What is that stuff? Eyeshadow? Crushed gemstones? Powdered mussel shells?

The smell of this bar reminded me a lot of Dove Dark Chocolate. It has a woodsy and slightly acidic/milky scent to it.

Again, the snap of the bar was really refreshing. It releases a little waft of toasted marshmallow flavor from the meringue. The darker chocolate gives it a dry finish and a bitter bite towards the end, leaving me feeling a bit more satisfied.

The Fling Hazelnut is the same meringue plank with a layer of hazelnut-flavored chocolate cream covered in milk chocolate. (The zig zags are doubled on these.)

I thought this one was the most innovative. Hazelnut isn’t a common flavor in the United States for candy found in single packs at grocery & drug store checkouts, so they’ve found a unique selling proposition right there.

The bar smells like a flavored mocha drink. Sweet, with a toasted nut scent like hazelnut “flavor.”

The crisp bite still pleases me in this version, but the overly fake hazelnut flavor doesn’t do much for me. I would have preferred an actual giaunduia instead of the truffle cream, but I recognize that the coffee drink culture owns this hazelnut flavor thing.

There are a lot of things to like here. It’s a completely new style of bar, they’re really well made. The attention to detail is great (even the imprinting on the bottom of the bar is little flowers & swirlies like the package design).

I think the use of meringue, the mix of textures and the finger format is excellent - perfectly proportioned. It was crisp, it was creamy and overall, two bars was satisfying. The dark chocolate was my favorite of the three, but all were definitely good and different enough that I can see people having favorites.

The calories controls stuff is a little disingenuous (as most stuff regarding dieting and portion control is). The packages only hold 1.11 ounces. The caloric density is actually higher than most other candy bars on the market at 153 calories per ounce ... just a smaller portion. Twix, which is their own product and perhaps the target audience for this is only 140 calories per ounce, 3Musketeers is about 125, KitKat is about 150. The big difference here is that it doesn’t look small. (I think this was a similar hurdle with the 3 Musketeers Mint.)

To bring this back to my earlier assessment of the marketing and positioning of the product, I think it’s a huge error to launch this as its own product line. I think it should be part of the Dove products, which are already about indulgence (and strike me as less likely to alienate men) and have a recognizable package & logo design.

The other striking thing is that Fling is not new to planet Earth. It’s been around in Australia for two years. (Candy Addict had a review of it on its launch.) The packaging there was less feminine (no pink) and though still aimed at women it had a quirky campaign that used the tagline, forever is overrated. Here’s an animated commercial. (Thanks Sera!)

They’re only available in Los Angeles in stores right now, but if you’re convinced this will be your new secret love, you can order online.

UPDATE 2/15/2009: A couple of other blogs have picked up on this marketing campaigns & have commented on it. Read more views on Mother Jones (picks up on women with food issues) & Jezebel.

Related Candies

1. Trader Joe’s 100 Calorie Chocolate
2. Ferrero Prestige (Ferrero Garden)
3. 100 Calorie Packs - How Lazy Are We?
4. Twix PB
5. Candy Mash Ups - Marshmallows & Chocolate
6. Head-to-Head KitKat vs KitKat!

There are so many ways this review for Topp’s new Blue Razz Wazoo could start.

I could talk about the fact that this candy bar is unlike any other that I’ve ever tried.

I could talk about how it is the antithesis of most new candy bar launches: it has no extra fortification of vitamins or caffeine or omega3 fatty acids. There are no marketing tie ins, it’s barely even branded with the name of the company that puts it out. It’s not low in calories, it’s not made from 100% recycled plastic it’s not biodegradable.

I could talk about what I think a wazoo is (and dictionaries agree).

I could talk about the cultural references it brought to mind. Like Woody Allen’s Sleeper, in which his character finds out when he wakes up 200 years in the future that all the organic rice, wheat germ and tiger’s milk are inferior to steak, hot fudge and cream pies.

Mostly it made me think about the late George Carlin had a bit in his stand-up back in the 70s about blue food:

Why is there no blue food? I can’t find blue food - I can’t find the flavor of blue! I mean, green is lime; yellow is lemon; orange is orange; red is cherry; what’s blue? There’s no blue! Oh, they say, “Blueberries!” Uh-uh; blue on the vine, purple on the plate. There’s no blue food! Where is the blue food? We want the blue food! Probably bestows immortality! They’re keeping it from us! (source - watch clip)

Instead of all that, I’ll try to stay clinical.

The Blue Razz Wazoo is similar in format to a bar like 3 Musketeers, though a bit smaller. It clocks in at only 1.6 ounces and is about 4.5 inches long.

The structure is pretty easy to understand. Two layers of flavored chewy filling covered in a blue version of a white confectionery coating and then sprinkled with festive colored crunchies.

Those in cupcake circles may be more comfortable with the shocking appearance of this bar than I am. Unlike George Carlin, I usually suspect blue food is poison. (Because it’s made with poison!)

The bar smells like raspberry. It smells a lot. If you are looking for a way to freshen up your house and don’t want to splurge for an air freshener, pop down to 7-11 and pick up one of these. Put slices of the bar on saucers in every room in the house. The scent is actually rather nice, it has booth the floral perfume and the woodsy seed notes down pretty well.

The assortment of crunchies are fun, and they’re actually flavored too, a little tangy berry flavor to them. (The package says they’re made in Thailand, the rest of the bar is made in the USA.)

Biting into the bar, it’s a soft nougat texture with a tangy raspberry flavor to it. One layer is sweet and the other has the tart bite to it. It’s a little grainy towards the end of the chew, kind of like a fluffy AirHead. The blue confectionery coating is also flavored (or if it wasn’t when it was put on there, but the time it gets to the consumer, it’s been infiltrated by the plethora of raspberry).

Frankly, it’s not a bad bar. It’s funky looking and I can see that being a huge appeal to kids. The package design does portray the bar accurately. It’s certainly different, so I didn’t feel like it was a retread of other bars that have been around for ages.

So kudos for Topps for coming up with something original. I think the name is unfortunate. (Do they not have an internet connection at the Topps research and development facility? Or participate in English-speaking culture?) But then again, I never would have thought the Baby Bottle Pops would be such a huge sensation. I can’t see myself buying this again ... though I’ll be curious to see if other flavor variations come out.

UPDATE 3/20/2009:

Topps finally included the Wazoo on the website. They’ve also launched an advertising campaign. Here’s a commercial:

If you enjoyed that, or were freaked out by it, you might really like these outtakes from the commercial shoot.

For those having difficulty getting a hold of the candy, they may be a little hard to come by. According to one of my industry insiders, there have been some manufacturing difficulties that may interrupt shipping.

Sera of The Candy Enthusiast has a photo of the Wild Berriez version.

Related Candies

1. Topps Wild Berriez Wazoo
2. Big Bite Gummy Bear
3. Junior Fruit Cremes
4. 3 Musketeers Cherry & Raspberry
5. Bratz Candy Cosmetics
6. Gummi Lightning Bugs
7. Rolly Pop
8. Kinder Egg

I check in with Valerie Confections from time to time, they’re about a mile from my house. The crazy little secret is that I go there for their teacakes. Especially in the summer, when I want something with a touch of chocolate but can’t bear a whole piece, the bottoms are dipped in chocolate. The cakes are moist, dense & lightly infused with flavors.

At the Fancy Food Show, however, Stan & Valerie were excited to show me their new Valentine’s collections. There are three:

The set called Pour Homme is for the gentleman. It has 11 pieces and comes in the dark brown box. Visually it’s dominated by large flat dark milk chocolate hearts that have fleur de sel and little almond toffee bits in them. It’s filled in with dark chocolate hearts with flowing caramel centers.

The set called Pour Elle is geared towards the gals and comes in the classic ivory box. This features large flat white chocolate hearts with rose petals and the small bittersweet chocolate hearts filled with rose petal and passionfruit ganache.

Both have 11 pieces and retail for $30.

For folks who want to share or prefer a different assortment there are boxes of various sizes (9, 18 & 36 pieces) that hold the bittersweet ganache hearts, gianduja rocher, and bittersweet chocolate with almond toffee bits.

I’ll just run down a few of the items I tasted:

Bittersweet Chocolate with Almond Toffee Bits (the smallest dark chocolate hearts shown above) - a simple pleasure. A mix of smooth bittersweet chocolate that has a glossy and smooth melt with little toffee chips and almonds. Sometimes I felt like I wasn’t getting enough toffee ... but then again, if I wanted chocolate and toffee, I could just order the chocolate covered toffee, so this piece is more about chocolate.

Bittersweet Chocolate Hearts filled with Liquid Caramel - a little taller and wider than the other filled hearts, this one has a wonderfully thick and gooey caramel. Lightly salted, it has all the flavor of a toffee but the smooth texture of a custard. Lightly salted, the dark chocolate lends the perfect container and dark woodsy sweetness.

Bittersweet Chocolate Hearts filled with Rose Petal Passionfruit Ganache - a little petal graces the top of these pieces, but just sniffing it I could tell from the fragrance that it was the rose. The center is a white butter ganache with the tangy and tropical bite of passionfruit. The slightly soapy rose took some of the passionfruit earnestness away. There is a bit of a lingering aftertaste, kind of like jasmine. I suggest eating these last. Your dessert’s dessert.

Large Rose Petal White Chocolate Hearts (shown in a small version in the picture above) - this one was a little bland for me, and I did eat it first in my tasting session because I know that white can be a bit delicate and finicky. The white chocolate was smooth and not overly sweet, with a slight malty taste of cocoa. But the floral infusion didn’t quite hit me, but did leave a fresh aftertaste.

Gianduja Rocher - a sweet milky explosion of salt, buttery toffee chips and creamy sweet chocolate. It’s not a pasty, sticky gianduia. It’s a solid form that gives a soft and silky melt to the chocolate and a punch of roasted hazelnut flavor. It is sweet though, luckily the toffee chips and the salt cut through that.

Darkened Milk Chocolate Hearts with Almond Toffee Bits and Fleur de Sel - I want this in bar form year round. The “darkened milk chocolate” tastes like a cross between bittersweet and a European dairy milk chocolate. The dairy notes are complemented well by the toffee chips and the whole thing is set off by powerful zaps of salt in liberal reservoirs throughout.

Bittersweet Ganache in Bittersweet Shells Finished with 23 Karat Gold (the picture here is of a round version of the same truffle - the uneaten one is above). Delicate mix of flavors, as this is all about the chocolate. The ganache is soft and smooth. There’s an immediate acidic bite that gives way pretty quick to some dark charcoal and alcoholic notes like fine cognac and tobacco. The gold version has a bit more chocolate to it, because of the geometry ... the gold flakes do nothing for me, except distinguish it from the toffee chip dark heart.

The attention to detail in the items, with their perfectly placed decorations and well tempered chocolate is exquisite. No bubbles or voids, everything glossy and gorgeous. On the personal side of things, I go all weak in their knees for their nougat and am a little disappointed they don’t have it again this year for Valentine’s (as that’s what my Man gave me last year). But I like it when they try new things and enjoyed the darkened milk with toffee chips most of all. (So I guess I’d have to opt for the Pour Homme ... luckily the box doesn’t say anything about it being geared for fellas.)

I like supporting a local business and that everything is made fresh ... not last year and has been sitting in a warehouse. If you go to the store you can get the petits fours and the tea cakes by the piece.

Valerie Confections
3360 West 1st Street
Los Angeles, CA

(213) 739-8149

Related Candies

1. BonBonBars: Malt Ganache & Scotch
2. Mori Ex Cacao Gift Set
3. L’Artisan du Chocolat
4. Valerie Lemon Hazelnut Nougat
5. CocoaVino
6. Valerie Toffees & Nougats

I read all email sent to me and I do my best to answer them. You can always email typetive@gmail.com. But here are a few preemptive answers:

1. Can we exchange links?

I do not participate in link exchanges. Please don’t ask. It puts me in a really awkward position. The blogroll is a list of blogs that I read and recommend. I can hardly recommend your blog if you’ve only had it for three days and posted one thing. (It should be at least three months old and updated regularly and not use images from my site.) If you want to tell me that you started a blog and invite me to read, hey, I’m happy to read about candy! But I won’t link to you just because you link to me and many of the blogs I read and link to do not do the same. It’s nothing personal.

I do accept advertising, but I’m also kind of particular about that, too. But I can tell you that I don’t do text link ads and will never use affiliate programs.

I also do not accept guest posts. Candy Blog is written solely by me.

2. Where can I buy X product?

I might be able to help you, but please be aware that I’m just a gal with a candy passion. I notice stuff in my local stores, but I’m not a database and often the best way to find a candy is to contact the manufacturer. Second best is to use the comments on the post about the item to see if other fans can help you out.

Please tell us where you live and the last time you remember buying the product. It really helps us candy detectives.

3. Your products are bad!

I don’t make this stuff! Please don’t confuse me with the candy companies. I love to hear praises and screeds, but I can’t do anything about it for you. Please contact the candy company directly. Google is your friend.

(And a friendly piece of advice, calling people stupid, criminal or using abusive language won’t get the result you intend.)

4. You should write about our product!

Okay. First, it’d better be candy or candy-related. Otherwise I’m going to think you have a problem with reading comprehension or bought a very poorly targeted contact list.

Be aware though, Candy Blog is virtually all candy reviews. The stuff that’s not is about my personal experiences at trade shows, buying candy and mostly failed attempts at making candy. I do accept samples, though less and less often as I prefer to simply buy stuff.

5. Can you send me some free candy?

No, I can’t. I hate shipping stuff, it’s expensive and I’m really bad at doing things in a timely fashion. Most of all, the extra candy I have usually already opened and has bite marks in it.

If you’re looking for stuff for your personal consumption, please contact candy companies directly. They often have giveaways. Write them fan letters, like them on facebook or twitter and maybe they’ll send you a coupon.

If you’re looking for something for a fundraiser or raffle for a non profit group, your best bet is to contact either a candy company directly, a candy store or one of their public relations groups. I know it sounds like a lot of work, but reading trade magazines like Advertising Age will help you learn the players.