Seeds of Change makes chocolate bars that are both organic and donate a portion of their proceed towards sustainable agriculture. Unlike many other niche chocolate makers, they don’t have straight chocolate bars, instead each is an eclectic mix of flavors like blueberries with walnuts or mango, coconut & cashews.

I didn’t have to look very hard to find Seeds of Change, it was at Long’s Drug, along with jumbo Hershey’s bars, Dove, Lindt and Cote d’Or. Happily it was also on sale for $2.69 for a 3.5 ounce bar.

I picked up the Isle of Skye which boasts dark milk chocolate blended with crispy puffed grains. I thought this might be the answer to the gaping hole in my candy life, a really good crisped rice bar.

This one starts with 40% cacao milk chocolate with crisps made from oats, wheat, rice, barley and millet.

The wrapper is beautifully designed with lovely engraved flourishes. It illustrates the origin of the name of the bar, the Isle of Sky is an agricultural area in Scotland that grows the various grains featured in the bar (well, maybe not the ones that are actually in the bar, but you get the idea).

The bar does look pretty dark. It smells deep and smoky and a little like milk and malt.

The crispies aren’t quite as dense as I would have liked, but they’re still plentiful, making up the bottom third or half of the bar.

The chocolate is smooth and creamy, deep and complex. It blends the milky tastes of dairy in a European-style along with some noticeable burnt notes and a little hint of raisins.

The crunchies are crispy and hold up well. They have a distinct cereal taste of breakfast cereal, though not at all sweet there’s a bit of hint of malt and salt.

While I often characterize myself as a dark chocolate lover, this sort of very dark milk chocolate might be my true passion. The more I try these sorts of bars, the more I fall in love with the combination of dairy notes and smoothness with the complex flavors of the cocoa bean. (I do take a little milk in my coffee, so maybe it’s just the way I roll.)

It’s a really tasty bar and for an organic bar the price is pretty stunning, about the same price as many other mid-range brands and socially and environmentally responsible to boot. (They’re only $2.45 on the Seeds of Change webstore.) I’m accustomed to paying about this much for Ritter Sport’s Knusperflakes (Corn Flakes) bar. I wish it came in a single serve size, it could definitely out-compete Nestle Crunch even at twice the price.

Made in Italy and Kosher.

The bar is not 100% organic (the label is pretty clear about this) the soy lecithin is the only item in the ingredients that isn’t.

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4. Wheat Chocolate
5. Palmer Nest Eggs
6. Endangered Species: Peanut Butter Brittle & Rice Crisp
7. K Chocolatier

I’ve gotten a couple of notes from readers about their experience writing to The Hershey Company about the changes in their favorite products.

So I’m curious what Hershey’s is saying to consumers when they write in. (I’ve had my own experience that I’ve documented.)

You might be curious to read about another blogger who noticed the changes in Kissables earlier this year and what she was told.

So, if you’ve written to Hershey’s, tell us here what their response was! (And if you haven’t, give it a try.)

Related Candies

1. Today Show Interview: What Wasn’t Covered
2. Rising Cost of Candy - A Brief Study of Hershey Prices
3. Kissables (Reformulated)
4. What Made Hershey’s Want to Change Chocolate?

It’s the first day of fall, so my thoughts turned to harvest.

Brach’s is pretty much the gold standard for Candy Corn for me. There are other good quality makers out there too, like Jelly Belly and Zachary, but I prefer the Brach’s stuff because I can actually taste the honey and that’s what I prefer.

Brach’s has a pretty extensive line of candy corn products and they’ve returned to shelves for fall. I’ve seen the Autumn Mix, Indian Corn and regular Candy Corn on shelves. I picked up this newer version called Milk Maid Caramel Apple Candy Corn this year. I tried the other flavor introduced last year as well, Milk Maid Caramel Candy Corn which I found tasted more like buttered popcorn than caramel.

The pieces are fun and feel like fall and harvest. They’re a medium brown on the bottom, a milky red in the middle and have white tips.

Unlike my experience with the Caramel Candy Corn, this didn’t smell at all before opening the package. Once I did, I found it a pleasant mix of apple, sugar and vanilla - exactly what I would have expected from the name.

Most of the pieces seem pretty big and dominated by the red center.

Like most candy corn, this bag had its assortment of not-quite-ready-for-primetime players. These were shorter pieces that were missing one or more colors. I rather like the variation and ability to eat just one of the flavor layers if I want, so I don’t hold it against them.

The red center has a light apple flavor, rather like apple peels not the sour green apple candy flavor. The brown caramel layer at the bottom has a light salty hit to it and a butter flavor that bugged me when I just at the brown bits alone. But as I’ve noted before, confections that use Red 40 tend to leave a bitter aftertaste in my mouth. So I enjoy these for about five minutes and then I regret eating them. Then I toss them in a drawer in my desk, go away for the weekend and come back and it’s like I’ve completely forgotten about the aftertaste (maybe it has some sort of short-term memory wiping properties?).

As a novelty flavor, I like these better than most. I wouldn’t mind it being added to the Autumn Mix, but I still prefer Indian Corn. Brach’s also makes a Milk Maid Chocolate Caramel Candy Corn which isn’t even mentioned on their website but I saw on ebay. I’m still looking for it.

This candy corn has gelatin in it, so it’s unsuitable for vegetarians and isn’t Kosher or Halal.

Related Candies

1. Zachary Candy Corn & Jelly Pumpkins
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5. Brach’s Autumn Mix

I’ve gotten a few comments and emails and I thought I’d address them:

1. Palm Oil
Yes, one of the oils in the array on the ingredients list is Palm Oil and/or Palm Kernel Oil. If you’re following along with the environmental coverage on this issue, things are not at all rosy with these products. They’re linked to widescale deforestation in places like Indonesia and Malaysia. The plantations do not process as much CO2 from the atmosphere as the former rainforests, there is a devastating loss of habitat (which threatens the existence of the Orangutan in Borneo), loss of topsoil and clean water (as natural watersheds are contaminated with runoff).

Environmental matters aside, consider the health effects of merely eating Palm Oil. The World Health Organization believes it contributes to cardiovascular disease. New research reveals that not only does cocoa butter not harm us, it actually increases the antioxidant properties of chocolate and is neutral to our blood cholesterol levels. (But it’s not like the health benefits of a milk chocolate coating on a candy bar are in any way remarkable.)

There are a lot of stories, web pages and sites devoted to the issue, so you can read up on it elsewhere for a fuller picture than I can paint. (And in various posts I’ve made other helpful readers have left links to websites they recommend.)

2. Hershey’s New Facility in Mexico
I have talked about this a bit on the blog in other places, though only long-time readers have probably seen all of my commentary. Here it is: Hershey’s closed two of their major plants, one here in California at Oakdale. That facility was purchased by Sconza and will be up and running soon though not employing nearly as many people. The second was in Smith Falls, Ontario. Those were just the Hershey’s branded factories, they also shut down a few smaller facilities in Reading, PA and Nagatuck, CT. What some people think is that Hershey’s has moved completely to Mexico and the products we’re getting on the shelves now are made in Mexico. This is untrue, they’ve only moved some of their manufacturing there and much of it was candy products that were for export anyway at this time. (Though that could obviously change.) The only product with the Hershey’s brand on it that I’ve seen from Mexico was the new Reese’s Clusters. Hershey’s still makes their famous Milk Chocolate and Kisses in Hershey, Pennsylvania. However, they have outsourced the production of their cocoa liquor, which means they are no longer a bean to bar company and it’s unclear if that will always be produced in the United States.

UPDATE 8/14/2009: Hershey’s is now making the Hershey’s Miniatures in Mexico as well as the York Peppermint Pattie.

3. The Word Mockolate
I did not coin this term, though in the past 18 months I might owe its creator some serious royalties. I first heard it on an episode of Friends (Episode 32, “The One with the List”), though I’ve also heard that it may have appeared in The Simpsons. I was really hoping the Today show would play one of the clips from the show.

Basically mockolate is any product which pretends to be chocolate but doesn’t qualify for one reason or another due to the FDA definition of chocolate. In the case of the Friends episode, I believe that product had absolutely no Theobroma cacao content at all. The present Hershey’s products do actually “contain” chocolate but for the most part the cocoa butter has been replaced completely or in part by other vegetable oils.

I use the word because in many of the cases where it appears in a confection it’s intended to act like chocolate. (And might have been a real chocolate product at one time.)

4. Other Companies Making Substandard Products

I did mention the Nestle mockolate products to the producers of Today, but that was not the focus of the piece (and that’s certainly their prerogative). So I confined my examples to Hershey’s products. There are also companies that have always made poor quality chocolate and mockolate. That’s not what this story was about either.

5. Images and Examples

I provided as many candy products as I could find over the weekend that were both the old and new formula. That was pretty much the Kissables and Almond Joy (and since Hershey’s confirmed that they went back to milk chocolate, that became moot). Everything else was representative items of the “new versions”. I referred the producers to some great sources of what the wrappers used to look like: Mike’s Candy Wrappers and Brad Kent’s Wrappers (and even Flickr).

I think the Kissables change was a good example of how subtle it was ... removing one word and putting in a different one. Milk Chocolate became Chocolate Candy. It would have been great to have the old and new Mr. Goodbar, because the print is so much smaller for the new “made with CHOCOLATE AND PEANUTS” versus the former “PEANUTS IN CHOCOLATE.” (As of today the Hershey’s Mr. Goodbar page still displays both versions - the new one on the top of the page and the little one in the middle of the page.)

Kirk Saville, spokesman for Hershey Company said later to the Harrisburg Patriot News, “The Mr. Goodbar formula was changed to allow the peanut flavor to come through.” I take issue with this because there was never any change to the wrapper except for the legally obligated ones. No big splashy “better tasting!” or “more peanut flavor.” Instead it was done quietly and subtly.

6. Other Changes

Hershey’s has not left the venerable Hershey’s Milk Chocolate Bar, Reese’s Peanut Butter Cups, Kisses and KitKat untouched. While they are still milk chocolate products, the formula has changed. If you want to tell for yourself we’re in another crossover right now. The Hershey’s Milk Chocolate Bar now has PGPR in it. It’s an additional emulsifier to the soy lecithin that nearly all chocolate products have.

If you look sharp you should be able to find both products (and the previous PGPR free ones still fresh) and can compare for yourself.

(Long ago I called Hershey’s to ask about this PGPR stuff that I saw in the Kisses ingredients list, it took a lot of wrangling to find out the origin of the product, theirs comes from castor beans. For some reason they always state where the lecithin comes from but not the PGPR.)

While I don’t know if there is a real difference in the flavor or texture, but I have gotten two notes from readers that say that the Hershey’s Kisses do not behave the same when baking. (Specifically when making those thumbprint cookies the Kiss comes out chalky instead of fudgy.)

7. Action to Take

I never said boycott Hershey’s. I said that I will not be buying the inferior products any longer (basically the Kissables and Take 5 - I stopped buying the 5th Avenue years ago), I’ve not taken all Hershey’s products off my list. A boycott is not when you simply don’t like a product any longer and don’t recommend it. I will still be buying products for review - that’s kind of what I do here.

I don’t think that this issue has enough traction to be a successful boycott anyway. However, as was demonstrated with the information at the end of the segment, Hershey’s did bring the milk chocolate coating back to the Almond Joy after consumer feedback. So maybe that’s all that’s required here.

Have you eaten something you weren’t happy with? Have a concern about an ingredient? Don’t like the way something’s advertised? Call them or send them a note.

1-800-468-1714
Monday - Friday
9 AM to 4 PM ET

Or via their online contact form (be prepared to tell them how old you are and they’ll ask you lots of other personal info that you probably don’t have to answer).

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6. What Made Hershey’s Want to Change Chocolate?

This is a tedious post and I don’t really expect folks to read it in earnest. It’s here for my reference and yours.

Since the whole change in Kissables, I’ve been keeping a close eye on the Hershey’s website and even did a screen grab on August 27th, 2008 before they started changing it in the past couple weeks after the ABCNews.com story. (I don’t know that was definitely the motivator.)

While Hershey’s has a clear disclaimer on the product pages with the nutrition information that reads: Hershey’s goal is to keep each product’s nutrition information up-to-date and accurate but please consult the label on the product’s packaging before using. If you notice that something is different on a product’s label than appears on our website, please call us for more information at (800) 468-1714. I can tell you from personal experience that getting information about Hershey’s about what’s actually in their products isn’t as easy as calling or emailing.

I understand that often in times of product formulation transition that the website needs to reflect what a consumer is most likely to find, some of the items on the Hershey’s website are far from just out of date, they’re inaccurate to the point of misleading. Here’s the last saved version of products page from March 2008 via Archive.org. (Images are not archived, so they may be linking to current images, not those that appeared during the time the archive was made.)

Plainly put, the descriptions on the Hershey’s Chocolate Products page don’t match what’s currently available in stores, further, what they say is in the products is inaccurate.

The first was the 5th Avenue, which shifted from a milk chocolate coated bar to a rich chocolatey coating bar back in 2006. The image on the site and the text both said that it was milk chocolate. The image has since been changed out, Google’s cache from September 4th still showed it as a milk chocolate bar image & text), but the text still reads:

First introduced in 1936, this chocolate peanut butter bar contributed to the war effort—and is still enjoyed today.

While it’s accurate to say that it was a chocolate bar in 1936, they’re not exactly saying that it’s not any longer - you have to look at the picture and the caption just says “chocolate.”

The next is the Kissables description:

HERSHEY’S KISSABLES Brand Chocolate Candies are miniature HERSHEY’S KISSES Brand chocolates coated with a colorful candy shell for eat-able, treat-able, here-able, there-able, unpredict-able fun!

While the classic Kisses are still considered milk chocolate, the Kissables are not, so saying that they’re just mini Kisses covered with candy is misleading because, well, it’s simply not true.

Hershey’s Miniatures were a recent disappointment to me. I don’t know if they can get away with calling the product Hershey’s Miniature chocolate bars when I found that 41% of my package were not chocolate bars at all.

Milk Duds haven’t been chocolate for years, but the description is still there:

Bite-size chocolate-covered caramels, MILK DUDS candy is a perfect snack for a night at the movies or anytime!

The Mr. Goodbar section is full of inaccuracies. The name of it is Mr. Goodbar chocolate bar and the image on the directory page says peanuts in chocolate and the description says:

Will your P.M. snack be salty or sweet? With MR. GOODBAR’s combination of crunchy peanuts in chocolate, you don’t have to decide.

On the actual product page the header image shows made with chocolate and peanuts but the image below it and the caption still say peanuts in milk chocolate. The description there goes further into the history which confuses matters because it once was a real chocolate bar:

MR. GOODBAR chocolate bar was one of Hershey’s original candy bars. Consumers have loved the delicious combination of creamy chocolate and crunchy peanuts since 1925. That’s a good bar, Mister.

The final one in the Hershey’s repertoire is the Take 5. The description is shown there in the screengrab and it says that it’s covered in milk chocolate. (Which I’m guessing is a selling point, it was for me.)

The Hershey’s product page for the Take 5 has been heavily edited now. There were four versions of the bars (White, Peanut Butter and Chocolate Cookie and for a while a Marshmallow) listed there earlier this year. The current product page is now completely accurate with its images and description. I can only be disappointed by my memories.

Hershey’s has several mini-sites. One of the major ones is for their Reese’s line of products. It was relaunched just last week with an intricate flash-based page (which means no way to link to individual product pages). I would expect that this would mean that the info would be especially accurate. Sadly it’s not so.

The Reese’s subsite lists 11 Reese’s products. Four are characterized erroneously as real chocolate products in the copy that accompanies them.

So there you have it. Hershey’s says that their changes are transparent to the consumers and that everything is clearly marked on the packages. While going straight from the package, with no previous experience with the product might mean that consumers understand fully what they’re eating, the rest of this noise - the fact that the wrappers are designed to look so incredibly similar and that the supporting materials like the Hershey’s website don’t reflect what’s truly in the bar - provides evidence the Hershey’s wants us to be confused.

I fully expect that many of these inaccuracies will be rectified soon. I know that Hershey’s staff members and their PR companies read this site.

The above web images were taken on September 18, 2008 for the Reese’s Whipps page and September 17, 2008 for the Hershey’s items.

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6. FDA & Mockolate - It’s not over
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