Candy Blog

3 Musketeers bars were introduced in 1932; at the time the name of the bar made more sense back then, when it was three joined sections, each with a different flavored filling: chocolate, vanilla and strawberry. The bar was later simplified in 1945 into three sections that were all chocolate flavored nougat. 3 Musketeers were one of the first candy bars advertised heavily on television. (They had a long-standing sponsorship with the Howdy Doody Show.)

The shape of the bar has also changed a bit along with the packaging, but the frothy soft filling and milk chocolate coating have pretty much remained the same. A couple of months ago Mars announced that one of their oldest bars was going to get an upgrade: Mars has reformulated the classic light and fluffy taste of 3 MUSKETEERS Bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 MUSKETEERS Bar, and this new enhancement still satisfies as a lighter candy bar (45 percent less fat) while increasing the chocolate appeal among consumers.

Mars sent me a couple of preview bars, but I’ve already seen them on store shelves (Walgreen’s). I also picked up a classic formula bar for comparison. The new richer chocolate is on the left and the classic (still quite fresh) is on the right. The size and weight of the bars is identical, as is the nutritional panel. I also could not find any differences in the ingredients, which means that they made this a richer chocolate experience without altering the predominance of any item to the point that the label would need to be changed.

The filling is a nougat and is made of sugar, corn syrup, hydrogenated palm kernel and/or palm oil and then less than 2% of cocoa powder processed with alkali, salt, egg whites, artificial and natural flavors. So a smidge more cocoa that doesn’t exceed the amount of hydrogenated palm kernel oil and there’s no need to change the label ... unless it’s to sell consumers on the new richer chocolate experience.

The look of the bars on the outside is the same. The little swirls of the milk chocolate coating on the classic recipe were a little deeper, but that could simply be a difference attributed to a particular machine. When I bit into them though, I could see a difference in color. The new Richer Chocolate Taste does look a little more cocoa colored. The classic looks, well, colorless and a bit desaturated.

The bar feels light but still quite bulky. The scent is sweet but with a creamy cocoa note to it that’s quite inviting. The chocolate shell is okay, it’s not creamy or richly chocolate, more of a functional container for the foamy nougat inside. The center is soft and fluffy and I noticed that it wasn’t at all grainy. The nougat has a light salty note to it, not overly salty, just a different sort of tone from the chocolate coating. The cocoa flavor was so very light, but at least it wasn’t as throat-searingly sweet as I expected.

Upon comparing it to the classic formula, it is most definitely more chocolatey. But if I’d not tasted the original, I can’t say that this would turn me into a 3 Musketeers consumer.

The bar is quite big. Two ounces is a lot of candy, especially when it’s one that’s so monotonous. I got through half the bar but then had to put it down.

The candy bars are currently marketed to women and folks who are looking for lighter candy. It’s true that its caloric density is less than many other nutty and chocolatey-er candies. But it’s also bigger. So a full 3 Musketeers bar may have 45% less fat than “the average of the leading brands”, but that doesn’t take into account the portion size. In the end, calories are calories and this bar has 260 of them - more of them are empty, unsatisfying sugar that lacks a true chocolate punch with all of its fatty, melty notes. Maybe I’m just getting old and cranky (well, getting old, I’ve always been cranky) but I’m starting to come around to the whole idea that fewer ingredients make for a better flavor and texture experience. Real chocolate has rich chocolate taste. You want a real chocolate taste experience? Have some real chocolate. It’s probably better for you than the empty calories and hopped up hydrogenated de-rainforesting palm oils.

If you love 3 Musketeers, chances are you’re going to be keen on the slight improvements here. But if you love chocolate, stick to real chocolate. I’d say half the portion of actual real chocolate is more fulfilling than this empty thing. But if you love texture, then maybe the tweaked bar is your new best friend forever.

Update 10/29/2012: According to Mars they’re going back to the original formula. So look for packages that don’t say “richer chocolate taste” for the classic version.

Related Candies

1. Limited Edition 3 Musketeers Marshmallow
2. Fling: Milk Chocolate, Dark Chocolate & Hazelnut
3. 3 Musketeers Mini Mix
4. 3 Musketeers Mint with Dark Chocolate
5. Valerie Lemon Hazelnut Nougat

Hershey’s has come out with dozens of varieties of Kisses over the past ten years or so. They’ve filled them with Peanut Butter, Cherry Cordial, Caramel and Coconut while others were flavored like Candy Corn and Mint. The new Hershey’s Kisses Air Delight are the first I can think of that are less than other Kisses. They’re not filled with chocolate, they’re filled with little air bubbles.

Aerated chocolate is nothing new, it’s actually quite popular in other countries like the United Kingdom where the Cadbury Wispa is popular and Japan where the Nestle Aero bar comes at least a half a dozen seasonal varieties. (Hershey’s says that aerated chocolate is a $500 million dollar market segment worldwide.) The new Air Delight line is a first for Hershey’s though. In addition to the new Kisses, there’s also a bar version which weighs the same as a regular bar (1.44 ounces) but has almost 20% more volume.

The Kisses are molded, but look like virtually all other non-classic Kisses. The foil wrapper is silver with brown dots on it. The little flag says Air Delight. They do actually feel lighter than a regular Kiss. The bite is soft or if you’re not a chewer, they do melt much quicker. The flavor isn’t quite the regular Hershey’s milk chocolate twang, but there are some sour notes in there. It’s not quite fudgy, but a little salty and milky. I have to say that just a half a dozen were very satisfying and they go nicely with other snacks like pretzels, nuts or Cheez-its. It’s rather smooth, but I wouldn’t call it rich. The melt is like a chocolate frosting - a little on the sugary side and not enough chocolate and certainly not enough cocoa butter. But it’s candy.

So the chocolate is lighter, because they put air bubbles in there, diluting the chocolate. The same “classic bag” of solid Kisses is 12 ounces. The Kisses Air Delight is 9.4 ounces. A standard portion size (200 calories) is 9 pieces (40 grams). For Air Delight it’s 11 pieces (41 grams). So each Air Delight Kiss is approximately 3.64 grams, while a classic Hershey’s Kiss is 4.44 grams, or approximately 18% lighter.

I like the idea of having an American version of a style of confection that seems to be available everywhere else. The addition of air does make the melt more pronounced and heighten the flavors. It’s also a darn clever way of giving consumer less for the same money. But sometimes we, apparently, want less for our money. The fact that chocolate can hold such a texture is a bit of a marvel, but like many molecular gastronomy novelties, just because you can do something doesn’t mean that it’s good. I’ve had my fair share of aerated chocolate products over the years and find that I’m not particularly enamored of them - but since Hershey’s pointed out that there’s a half a billion dollar market out there for the stuff, I guess it’d be silly of them not to try.

Hershey’s marketing information promises that this will be their largest Hershey’s Kisses Brand introduction in 5 years (I’m guessing the last was the now defunct Kissables) and the largest Hershey’s launch in 10 years. What that means for consumers is a greater likelihood that you’ll actually be able to find them in stores, if you’re looking for them. The Kisses Air Delight are supposed to be on shelves in early June 2011.

Related Candies

1. Nestle Aero 70% Dark
2. Vanilla Beans KitKat & Bitter Orange Aero
3. Candy Corn Kisses
4. Kisses Coconut Creme
5. The Mint Kisses: Chocolate Mint & Candy Cane
6. Elite Aerated & Lotte Airs
7. Dairy Milk Bubbly

Mars had a few tidbits of exciting news with the products for the coming year. Most of it was in their snack foods areas, like Kudos and their Marathon bars (not the old caramel bars). There were a few new items on the candy front though:

Name: 3 Musketeers Bar: Now Richer Chocolate Taste
Brand: Mars
Description: Mars has reformulated the classic light and fluffy taste of 3 MUSKETEERS Bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 MUSKETEERS Bar, and this new enhancement still satisfies as a lighter candy bar (45 percent less fat) while increasing the chocolate appeal among consumers.
Introduction Date: April 2011
Notes: These should be hitting stores right now, so look sharp when you pick up your next bar. I was always attracted to the malty flavor in 3 Musketeers but ultimately let down because, well, it wasn’t very malty. So maybe going full boar with chocolate would be a more satisfying bar. I don’t buy into the whole “less fat” thing though, it’s still a huge bar with the same amount of calories as most others.

Name: DOVE Chocolate Swirl Large Bars and PROMISES
Brand: Dove Chocolate (Mars)
Description: DOVE introduces two new sophisticated and delicious flavor combinations Raspberry & Dark Chocolate Swirl and White & Milk Chocolate Swirl. Research shows that consumers are looking for new varieties and flavors as part of their snacking experience. The two new flavor combinations are not filled or blended, yet perfectly fuse the flavor combinations into DOVE’s signature, silky smooth chocolate. 
Introduction Date: January 2011
Notes: I often wonder about the “research” that goes into the creation of these sorts of things. If they researched things that I prefer, I’d say that I don’t care for artificial colors in my chocolate if possible. My personal interest level in these is pretty low, but I have a feeling that the creamy milk and white chocolate combo will be successful.

Christmas

For Holiday offerings, Mars & Dove are bringing back many tried and true favorites, like the holiday colored M&Ms and novelty packaged candies. Also be on the look out for single serve bags of M&Ms with holiday characters on them.

Name: Dove Peppermint Bark Promises
Brand: Dove Chocolate (Mars)
Description: Introduced in 2009, DOVE PROMISES Silky Smooth Peppermint Bark is now available in an 18-piece gift box. These individually wrapped PROMISES pair creamy white chocolate infused with peppermint candy pieces with DOVE Silky Smooth Dark Chocolate. What’s not to love?
Introduction Date: November 2011
Notes: I liked the Peppermint Bark a lot and I’m happy to see that it’s going to return once again. I like it when seasonal items are dependable.

Valentine’s Day 2012

There are no specifically new products, just lots of themed packaging for gift giving. Of course most of the focus is on the DOVE line of chocolates, including heart shaped boxes of the Dove Truffle Hearts. Most notably the M&MS Cherry Chocolate Candies will return for a seasonal run. (Available, as far as I can tell, only in the large 9.9 ounce bags.)

Name: Dove Promises Silky Smooth Dark Chocolate & Cherry
Swirl Hearts
Brand: Dove Chocolate (Mars)
Description: Check out the perfect couple! DOVE PROMISES Silky Smooth Dark Chocolate and Cherry Swirl Hearts combine the hallmark flavor of the season “cherry” with silky smooth DOVE Dark Chocolate.
Introduction Date: January 2012
Notes: Cherry seems to be one of Mars go-to flavors. I wonder how long it will be before we see a Cherry Twix.

Easter 2012

I haven’t heard much, but it looks like the Dove Coconut Eggs will return. I base this assumption on the fact that they gave me samples of them.

Gimbal’s is a Californian candy company that specializes in sugar candies and boasts a low allergen facility. Lately they’ve been introducing a new themed-flavored “Lovers” product every year. The first year it was a heart shaped Cherry Lovers, with nine different cherry flavored heart shaped jelly beans. Last year it was Honey Lovers with sixteen different honey tinted flavors. This year it’s its a bit of a tart twist with Gimbal’s Sour Lovers.

When I first saw the announcement for them, I knew I had to track them down. I had trouble finding Honey Lovers in stores, so I decided to order Sour Lovers online and avoid the store-to-store hassle. I was fortunate to find them featured in a special at CandyDirect.com where they were $7.00 for two 11 ounce bags including shipping. (Little did I realize that the actual shipping, from the San Diego area to Los Angeles would take 12 days, with little communication from the company about the delay.)

The package includes twelve flavors of tart jelly candies with a sour sand coating. The flavors are: Pomegranate, Fuji Apple, Grapefruit, Watermelon, Meyer Lemon, Tangerine, Baja Margarita, Sour Blueberry, Mango, Bing Cherry, Strawberry Daiquiri and Georgia Peach. I’m kind of particular about my sour candy, because I like a lot of intense flavor with the tartness, so these really sounded tantalizing to me.

The heart shapes aren’t as defined or quite as attractive as the Cherry or Honey Lovers, but I thought the size and shape, a sort of thick heart shape, was perfect. The sanding is light to keep them from sticking together, but I found that even in the low humidity of Los Angeles, they did get a bit tacky if they weren’t stored in a sealed bag.

I had trouble telling the colors apart. Since I had two bags, I mixed them up in order to find all of the colors/flavors. I have to say that the guide on the back wasn’t exactly helpful for the colors that had a few flavors associated with them, like the orange/peach, pink/light red/red and yellows.

Pomegranate - I found it difficult to identify this one, so I had to open both bags in order to find the slightly darker red Pomegranate. It has some floral notes that reminded me of raspberry but with more of a tannic bite. It’s missing some of the notes of actual pomegranate juice but still has a distinctive flavor unlike the rest of the pieces in the mix.

Fuji Apple - goes beyond the normal green apple flavor with actual real apple juice and peel flavors in there along with the fake green notes that we come to expect from candy.

Grapefruit - I could eat a bag of these. If they make another Lovers mix, I would pay a premium for it to be a Citrus Lovers. This had an amazing intensity, all of the notes a real grapefruit has from the juicy tartness, zest, sweetness and then that lingering bitterness.

Watermelon - Gimbal’s does a great job with flavors that I often find too artificial from other companies. This watermelon was definitely a little on the “candy” side of things, but really flavorful, floral and of course puckery.

Meyer Lemon - again, get me a bag of these. Meyer Lemons have a bit more of a mandarin flavor to them than the usual Eureka lemons, so they’re the perfect combo of tartness and juicy citrus flavors that do more than burn. (I actually drink Meyer Lemon juice from my back yard tree in a little mineral water - no sugar needed.)

Tangerine - this one sizzles with sour orange, it’s actually a bit more sour than the Meyer Lemon, and also not as zesty.

Baja Margarita - this take on the traditional sour lime really pops, it’s zesty but not all about the sour and I might have even tasted a little hint of salt on it.

Sour Blueberry - this one wasn’t quite blueberry, but I’ve been binging on the real thing. It was more like a sour raspberry, which you know, is also good.

Mango - I had trouble finding this one in the mix as well, and sometimes didn’t know if it was Peach (which is an opaque one). I really can’t say more than I’m not sure I ever ate one.

Bing Cherry - the bing cherry heart isn’t that dark in color, but does have a strong, woodsy flavor like a Life Saver but with far more intensity and tang.

Strawberry Daiquiri this was lovely, though maybe a little too sour, which covers up the great flavors. The floral notes were overshadowed by the citrus, but it’s a daiquiri flavor, so I suppose that’s to be expected.

Georgia Peach - I’m not usually fond of peach flavored candies, but this one has it all, actual fuzz flavor, a zing of sour and the sweet juiciness. It’s like a peach that’s not quite ripe. It has the added benefit of going well with the other flavors (except maybe watermelon).

The candies also have vitamin C in them as well as being made in a facility that’s gluten free, dairy free, soy free, peanut & tree nut free. They’re made with natural flavors and apple juice, but there are also artificial flavors and colors, too. As a true jelly product there are no fats or gelatin in them either (so they’re basically a vegan product since there’s no confectioners glaze or beeswax on them like the hard shell jelly bean versions).

I loved this mix. They’re zippy but have more well rounded flavors that will please adults. I can’t eat too many without burning my tongue, but then again, the intensity is really satisfying so I don’t usually want to eat more than five or six at once.

Full Disclosure: It’s come to my attention that I did not mention when I first posted this review that CandyDirect.com was an advertiser on Candy Blog. We no longer have any sort of business relationship. I made no attempts to hide my identity in the ordering process, though I can assure folks that I received no special treatment one way or the other in the price, shipping, handling or communication process. This post is not a review of CandyDirect.com, I only made passing mention of my experience with the company in the procurement of this candy because I always mention where I get my candy from. (I did subsequently get a free sample of the Sour Lovers from the National Confectioners Association after this review was posted and I ended up giving that bag away unopened.)

Related Candies

1. Goody Good Stuff Sour Mix & Match
2. Sour Punch Bits - Tangerine-Lemonade
3. Chewy Sour Extinguisher
4. Judson-Atkinson Sours
5. Sour Patch Extreme
6. Florida’s Natural Sour Fruit Juice String

Since I’m on the topic of classic candies this week (starting with Orange Slices) another favorite are what are simply called the Raspberry. They’re a simple construction that mimics the actual berry quite nicely: it’s a gummi center covered with crunchy colored nonpareils in the approximate size and shape of a real raspberry.

Quite a few companies make them, Haribo’s are probably the most famous, but there’s also a great version made here in the United States by Jelly Belly (they also come in a white grape version called Champagne Bubbles).

Today’s new item is Bebeto Premium, a line of crunchy coated gummis made in Turkey by a company called Kervan. They’re being introduced to the American market at the Sweets & Snacks Expo in Chicago this week. I picked up a few samples in Cologne at the ISM candy fair there in February, and now that I know that they may be available here, I thought I’d review them.

The product line boasts all natural flavorings and colorings. They’re packaged in stand up bags with zip lock tops for freshness and each variety comes with two flavors in the mix. I got to try three of their new varieties: Tropical, Berry & Turkish Coffee

Tropical: The crunchy bits outside are sweet and have a very light fruity flavor. It isn’t until I got to the gummi center that the flavor really developed. The Tropical Ananas (Pineapple) was intense, a good blend of tartness and those pine and rosemary notes that fresh pineapples have. It was more like the fresh flavors than the canned ones. The Tropical Orange was a little more subdued, but with a good dose of zest in there to carry off a fully developed fruit flavor.

The