Trader Joe’s rarely takes a breather in their new product introductions. If I don’t go in for a few weeks, I might miss its appearance on the New at Trader Joe’s shelves only to stumble on it in the regular rotation. This was the case with the new Trader Joe’s PB&J Milk Chocolate Bar . The bar is found at the check out stands, in my case, mixed in with the Speculoos Bars.

The bar is simply a milk chocolate bar with creamy peanut butter and tart raspberry jelly.

The bar is about 5 inches long and 1.25 inches wide. It’s a nicely sized portion, at 1.75 ounces though the calorie count is a bit high since it’s so fatty - 230 calories for the bar or if you’d like to compare it to others I’ve reviewed, it’s 160 calories per ounce.

There’s no statement about the origin or sourcing of the chocolate, but some of the ingredients are organic like the palm oil in the peanut butter filling and some of the sugar.

The bar looks very simple. There are six segments, each filled with a base of peanut butter and topped with a syrupy raspberry jelly.

The milk chocolate is quite dark and has a smoky flavor to it. It’s smooth and has an excellent silky melt and strong flavor of its own, however, the overriding scent of the bar is peanut butter. Once I bit into a segment, though, the raspberry flavors were far more evident. The whole thing really was like a peanut butter and jelly sandwich.

The peanut butter is smooth, it has a dark roasted flavor with a hint of bitterness to it. There’s also a fair bit of salt, 60 mg for the whole bar, considering how much actual peanut butter is in there, I feel like it’s a lot but not over-salted.The jelly itself is a little runny. The best effect for the bar is to bite the segments, to get the smell of the berries, but that just makes the goo run. The raspberry is smooth, not at all grainy, it’s sweet but has a tartness to it. There are no seeds, but the flavor of the seeds, that woodsy green note is there.

For a buck, it’s a great bar. It’s different from anything else you can get in this price range and the ingredients are top of the line. The profile is less sweet than most other candy bars, which is refreshing.

There are no preservatives or artificial colors/flavors. It contains milk, soy and peanuts and may contain traces of wheat, eggs and/or tree nuts. It’s Kosher and made in Canada.

Related Candies

1. Annabelle’s Abba-Zaba Strawberry Peanut Butter
2. Baron Milk Chocolate PB&Js
3. Trader Joe’s Les Chocolats Belgique (Belgian Bars): Caramel, Chocolate Buttercream & Speculoos
4. Trader Joe’s Dark Chocolate Peanut Butter Cups
5. Madelaine Duets
6. Trader Joe’s Classic Chocolate Bars
7. Trader Joe’s PB & J Bar

Mars often teases new products months in advance, they announced the Milky Way Limited Edition French Vanilla back in August 2012. It’s supposed to hit store shelves in February, but last summer there were quite a few readers who reported it on shelves already (which could have been test marketing in select cities).

The wrapper is lighter in color, even lighter than the Milky Way Caramel bar, so it should be easy to spot on shelves. The bar is a little smaller, too, at 1.72 ounces instead of 1.84.

It does smell a lot like vanilla. Some of the vanilla notes are authentic, fragrant and round with a little alcoholic rum note to it. But part of it has a fake sweet note as well, which could be an artificial flavor in there.

The construction of the bar is the same as all the American Milky Ways, a nougat base with a stripe of caramel on the top and then a swirly coating of milk chocolate. I found the ratio of caramel and nougat a little off, I seem to recall more caramel than these had.

The vanilla flavor is potent but also seems to heighten the sweetness of the nougat, the caramel and the very milky milk chocolate. The whole thing is sticky and though I found it to be passable, it’s not a bar I might eat again. Cover it in dark chocolate and throw some almonds in there, and I think we’d actually have something great. I might be more satisfied with the ratios if these were the minis. Otherwise, with some strong tea, I thought it was a nice treat.

I’m still unclear if these are out in stores at the moment or if they’ll show up. Mars also said that they were introducing Twix Sugar Cookie minis over the 2012 Christmas holiday, but I can’t find anyone who actually found them in stores. This flavor is more distinctive than the French Vanilla 3 Musketeers that came out back in 2007.

Mars is working on ethical cacao sourcing, starting with their Dove line in the United States. The bar contains soy, eggs and dairy and may contain traces of peanuts. There was no gluten statement on the wrapper. The samples I got were made in Canada, I have no idea if the final version will also be made there.

(I apologize for not getting better shots of the bars. I got two as samples in October but both were smashed in transit. I did my best to find a good angle on the best looking bar. I didn’t want to wait for them to show up in stores, as Los Angeles seems to get limited edition Mars items much later than the rest of the country.)

Related Candies

1. Limited Edition Milky Way Caramel Apple Minis
2. UNREAL #5 Chocolate Caramel Nougat Bar
3. Kraft Jet-Puffed Marshmallows + Vanilla, Cinnamon Bun, Strawberry, Chocolate Royale, Gingerbread
4. Milky Way Simply Caramel
5. 3 Musketeers Mini Mix
6. Nougat de Montelimar

I’ve been looking forward to trying SOMA Chocolatemaker‘s microbatch, single origin chocolate for quite a few years. They’re based in Toronto, Canada and are sold at some fine chocolate shops across North America but they don’t ship to the US.

So I’ve scoured every chocolate bar shop that I’ve come across and was happy to see that a few of their varieties were on sale at The Meadow in New York City.

The tiny bars, which are less than an ounce, are very expensive. I paid $7.00 for my .88 ounce bar. I was hoping to find their highly regarded Chuao, but since that was not available, I consoled myself with another Venezuelan single origin. Their Black Science Carenero Superior is a 70% bar. Other than that, I know nothing. There are no ingredients listed on the package, and if the information is on the Soma Chocolate site, I could not find it easily. From The Meadow website, it appears that the ingredients are just cacao, cocoa butter and organic sugar (no emulsifiers and no vanilla).

When we first opened Soma in 2003, the very first bags of cocoa beans we received were Carenero Superior from Veneuzuela, a Trinitario cacao that has shipped from the port of Carenero since colonial times. Fast forward to 2012 with this years crop we produced a chocolate that is earthy, malty and has hints of cream and caramel.

Smoke, molasses and toffee are the first notes from the scent. The melt is slow but consistent, owing to the fine conch of the beans. The toasted notes are even stronger as it melts, with a lot of cereal and bread flavors coming through. The finish is dry with a slight acidic twang and some dried cherry flavors. It’s a little chalky at the end as well.

I’m a huge fan of Venezuelan beans and appreciate the flavor profile on this bar. But it’s missing a delightful melt, the dry texture and acidity at the end seem to erase the entire experience from my mouth. I’m still interested in trying the Soma Chuao, but for now, I’ll stick to Ocumare from Coppeneur and Amano.

Related Candies

1. Six Kilos of Felchlin Arriba 72% Chocolate
2. Chuao Venezuelan Origin Chocolate
3. Rain Republic 70% Cacao from Guatemala
4. Askinosie Chocolate
5. Domori Cru
6. Amano Single Origin Bars: Madagascar & Ocumare
7. E. Guittard Single Origin Tasting Kit

Let’s see, if I was going to make my own candy, what would be the most popular ingredients to include? Dark Chocolate. Peanut Butter. Caramel. So it’s not surprising that I bought this gable box of Trader Joe’s Chocolate Peanut Butter Salted Caramel Truffles.

The box holds about 15 individually wrapped bon bons filled with layers of caramel and peanut butter all covered in dark chocolate.

The front of the box says that there are no artificial flavors or colors, but that doesn’t mean that the ingredients are simple. There are things like malto-dextrin, fractionated palm oil (organic) and tocopherol (Vitamin E). But part of what makes the list so long is also how many of the items are preceded by “organic” such as the caramel (organic milk, organic sugar, etc).

The bronzy twisted mylar wrappers hold the bon bons well. They’re glossy and nicely domed, about 1.125 inches in diameter. They’re about 12 grams each, which is approximately the same size as a Lindt Lindor Truffle (though not spherical).

The shell yields easily to the soft interior. The burst of caramel comes first, as it’s more of a syrup than a firm chewy variety. The flavor is good, a little hint of burnt sugar but mostly a salted sweetness. The peanut butter base is very smooth with a smoky flavor for the most part and a light burst of salt as well. There’s a bit of chocolate in the filling as well, it looks like maybe a layer between the caramel and peanut butter - probably to keep them from mingling. The melt of it all is less than stellar, the chocolate is quite firm but the peanut butter is soft but slightly waxy (is that what fractionated palm oil is like?). Overall, it just never came together for me as a decadent whole. I’ll probably finish the package at some point but I’ve passed them over plenty of times when looking in my goody drawer over the past week, which is a rating in and of itself.

I still might consider these as a hostess gift, especially if you know the person is inclined towards the elements of caramel, dark chocolate and peanut butter. Even though they’re not as flashy, I prefer Trader Joe’s Dark Chocolate Peanut Butter Cups (which I’ve been eating by the tub-full for extra calories).

There is no ethical sourcing statement for the chocolate on the box, though the organic status of many of the ingredients bodes well for the attention the makers pay to sourcing ingredients. The truffles contain soy, peanuts and milk. They’re made in a facility that also processes wheat, eggs and tree nuts.

See also Rosa’s review at ZOMG! Candy.

Related Candies

1. Trader Joe’s Dark Chocolate Peanut Butter Cups
2. Trader Joe’s A Very Merry Mingle
3. Madelaine Duets
4. Snickers Peanut Butter Santas
5. Lindt Lindor Truffle Eggs
6. Trader Joe’s Dark Chocolate Sea Salt Caramels

I found these simple looking Silver Mints at Giant when I was in Pennsylvania last month. The packaging is from their house brand and has no fanfare or description on the package.

What compelled me was the window on the package that showed the shape and style of these hard candies was charming - they’re little flowers, and without any artificial colors at all. In fact, the ingredients list had only three things listed: Sugar, Glucose, Peppermint Oil.

They reminded me of Brach’s Sparkles, which were a dense hard candy that was discontinued some years ago. I was hoping this was similar. Sparkles where fruity flavors (though may have had a minty version), and this Silver Mint also came in a mixed fruit version - but the garish colors turned me off in the same way that the elegant lack of color attracted me to these. (But now I regret not buying them.)

Each piece is 6 grams (.21 ounces) but felt heavy and dense compared to a Starlight Mint (which are usually about 5 grams each). They’re one inch in diameter and it seemed really large when I ate it.

The flavor is not overly sweet but very minty. There are no voids or bubbles at all, so the dissolve is exceptionally smooth. The texture is similar to a Jolly Rancher, a little tacky and not at all “crunchable.” The peppermint flavor is clean, and has little pops of intense flavor (reminding me of Reed’s hard candies). All I can say is that when I was done with the candy, I didn’t feel like I was sticky sweet, I just had a clean freshness in my mouth. I found one exceptionally satisfying, probably because I can’t chew them up, so I have to let them dissolve.

These are made in Canada, and probably exist in other store brand versions around North America. The package states that they were made in a facility that also processes peanuts, tree nuts, soy, eggs, wheat and milk. Yay, they’re shellfish free!

Note: The original posting said that these were purchased at Wegman’s. I’ve since been informed that this is a Giant house brand (I don’t remember shopping at Giant, but it’s far more likely that’s what I did than Wegman’s carrying a competitor’s generic brand).

Related Candies

1. Fard Cardamom Sugar Plum
2. Regennas Clear Toys
3. Spangler Candy Canes
4. The Apothecary’s Garden: Spices
5. Goodbye Reed’s

The final candy I have in the initial launch of the UNREAL candy line is the UNREAL #8 Chocolate Caramel Peanut Nougat Bar. If the description doesn’t spark any recognition for you, it’s a Snickers-type bar.

Like my other profiles of the UNREAL candies, there’s a lot to explore and expose in this new line. There are inconsistencies and it’s a little hard to find things out, but if you’re just interested in the review, skip to the third picture and read on from there. If you’re interested to know more about what’s inside and what they say is inside, well, then read the whole review.

I was really surprised with the #5 Nougat Caramel Bar being so low in calories, but figured it was all the protein. It clocks in at 106 calories per ounce, which usually pure sugar candy, like Starburst or gummi bears. York Peppermint Patties are about that level of caloric density, but they have so little chocolate and a

So I went through and added up all the elements to get to the listed 200 calories listed for the #8 Chocolate Caramel Peanut Nougat Bar.
12 grams of fat (9 calories per gram) = 108 calories
25 grams of carbs (4 calories per gram) = 100 calories
5 grams of protein (4 calories per gram) = 20 calories

Well, that adds up to 228 calories (and accounts for 42 of the 49 grams, fiber which has no calories makes up an additional 5 grams)

The only way it adds up to 200 is if you only added the sugar, not the full carbs. The package lists 17 grams of sugar (4 calories per gram) which would be 68 calories, making the whole bar 196 calories (rounded up to 200 calories). That would make the calories per ounce a more believable 134 calories for a chocolate and nut candy bar. (For the record, a Snickers bar is 135 calories per ounce.) When I redid the calculations for the #5 Chocolate Nougat Caramel Bar I got 191 calories instead of the stated 170 calories on the package. They’re off by 10-12% of what I believe to be the true calorie count. (The other candies in the UNREAL line seem to add up properly.)

The bar is the same size as the #5 Nougat Caramel, about 3.5 inches long and a little more than one inch wide. It smells like toffee and roasted nuts. The bite is soft, the nougat on the bottom of the layers gives easily. The caramel has a wonderful stringy pull and chewy texture. The chocolate is creamy, has a light bitter chocolate note to it, but a good dairy profile to emulate the milky caramel experience that was missing in the #5 bar for me. In this case the peanuts are what changed it. They’re crunchy, not roasted too dark and all fresh and perfect. If there was an extra level of protein enhancement to the nougat on this bar, I didn’t catch it at all.

The textures meld well, the bar isn’t too large and is completely satisfying. It’s great that it doesn’t have partially hydrogenated oils in it, though I’d prefer a bar without palm oil. The darkness of the milk chocolate also keeps it from being too sweet with the really sugary filling of caramel and nougat.

This bar is a winner on so many levels. I have to hope that the company gets through it’s labeling and transparency issues (still haven’t heard back from them) and can expand to make snack size version for easier portion control and Halloween.

The bar is made in Canada and is Kosher. It contains dairy, eggs, peanuts and soy. Made in a facility with tree nuts and wheat. The website says the ingredients are GMO free, but not the package.

UPDATE 9/17/2012: After many months and more than a half a dozen attempts to get answers from UNREAL, I did get a reply. Here is what I can tell you:
UNREAL works closely with a broker to secure cacao from co-ops in Ecuador and Ghana. They said, “Our Brokers on the ground work with them daily to ensure the best quality of product and that people and planet are not being damaged in the process.” There is no third party certification for any of this, so it is not certified fair trade or sustainable but they did say that there is an auditing process by the buyers.
UNREAL sources their milk from California (using no hormones or antibiotics) and the dried milk products from New Zealand.
UNREAL’s chocolate is made in the United States by “a family owned and operated chocolate company.” They declined to give an actual source.
UNREAL defended its use of inulin (which can cause digestive upset in some people and is considered a filler and may actually disqualify their chocolate coating from being called chocolate by FDA standards) saying that it lowers the glycemic load of the product.

Related Candies

1. UNREAL #5 Chocolate Caramel Nougat Bar
2. UNREAL #41 & #54 Candy Coated Chocolates
3. UNREAL #77 Peanut Butter Cups
4. Route 1 Racer Bar
5. Justin’s Peanut and Almond Candy Bars
6. Snickers Slice n’ Share (1 Pound)
7. Dark Angell Organic Candy Bar
8. Go Max Go Jokerz Candy Bar
9. Snickers Dark

How lovely would it be to have a candy bar that starts with a fluffy plank of nougat and is then topped with some buttery caramel all wrapped up in rich milk chocolate.

The description matches the Mars Milky Way bar pretty well. It’s been around since 1923 and pretty much established the Mars candy company. Companies come and go over the years trying to make that simple formula better, and right now the prime contender in the field is the new line called UNREAL which features all natural ingredients and even some nutrient fortification.

The UNREAL #5 Chocolate Caramel Nougat Bar is 22% smaller than the Milky Way bar, so that right there makes it a more responsible portion. (Milky Way is 57 grams, UNREAL #5 is 45 grams.)

What’s so bad about a Milky Way? Well, just look:

MILKY WAY® Bar ingredients: milk chocolate (sugar, cocoa butter, skim milk, chocolate, lactose, milkfat, soy lecithin, artificial flavor), corn syrup, sugar, partially hydrogenated soybean oil, skim milk, less than 2% milkfat, cocoa powder processed with alkali, lactose, malted barley, wheat flour, salt, egg whites, artificial flavor.

According to UNREAL, the junk ingredients are partially hydrogenated soybean oil, GMO corn syrup and artificial flavor (I’m guessing vanillin. )

The UNREAL #5 bar is pretty impressive to look at. The insides contain just as many ingredients, though I wouldn’t say that all are specifically better.

UNREAL #5 Ingredients: Milk Chocolate (cane sugar, chocolate, cocoa butter, milk powder, organic blue agave inulin, skim milk, soy lecithin, vanilla extract),Caramel (tapioca syrup, cane sugar, fructan (prebiotic fiber), organic palm kernel oil, whey, milk protein concentrate, organic cream, vanilla extract, salt, soy lecithin), Tapioca Syrup, Cane Sugar, Milk Protein Concentrate, Organic Palm Kernel Oil, Skim Milk Powder, Cocoa Powder, Salt, Hydrolyzed Milk Protein, Evaporated Cane Syrup, Soy Lecithin, Vanilla Extract

The bar is 3.5 inches long and a little over an inch wide.

It smells good, quite a bit richer and darker than a standard Milky Way. The cocoa notes are far more pronounced. The caramel has a wonderful, stringy and chewy pull without being too stiff to chew easily. The caramel isn’t really a buttery caramel, as far as I can tell from the ingredients it’s just sugar with more palm oil than real cream like they promise. The chocolate is much darker than the standard milk chocolate of Mars, it’s rich and has a smooth melt on the tongue, though a light bitter note.

Oh, but that nougat. I’m not fond of the nougat in the Milky Way or 3 Musketeers. But this nougat, this is something else. It’s like a fluffy Tiger Milk bar. There’s a lot more protein in this bar than the Milky Way, and it’s easy to assume that it’s in the nougat as “milk protein concentrate”. It’s grainy, it tastes like cardboard and stale Nestle Quik powder. It really ruins it for me.

I was concerned that I got a bad bar, so I actually went out, to a different store across town, and bought another. It was the same texture and flavor profile. (The did share the same expiry date of 5/4/2013.)

I think the rest of the line is doing great things, but this one is a huge miss for me. Fortification is one thing, but it shouldn’t come at the expense of the primary reason I’m eating it: for enjoyment. (And the burps later on remind me of B vitamins.) For a bar that wants to be transparent, I’m having some trouble getting info directly out of the company. I’ve tried emailing them and messaging on Twitter. They haven’t replied to either. They say that they’re sourcing things ethically and sustainably, but there’s nothing to back that up. (Where does the chocolate come from, what kind of Palm Fruit Oil is that? Is that really non GMO soy lecithin? Why doesn’t it say those things on the package?)

The bars are made in Canada. They contain milk, soy, eggs and wheat. They’re made in a facility with peanuts, wheat and tree nuts.

UPDATE 8/1/2012: I have sent multiple messages to UNREAL on several different addresses. The first was to the address they published on their website on June 20, 2012. In the interim I’ve sent twitter messages. Then on July 20, 2012 I sent another message to a named contact at UNREAL at an email address given to me by a reader who met her at a twitter event. I have still not heard back (and sent another message today). So my confidence in the company’s transparency is quite low at the moment. Eat it for the taste and what you know is in the package, but I can’t buy into the ethics at the moment for the claims on the website.

UPDATE 9/17/2012: After many months and more than a half a dozen attempts to get answers from UNREAL, I did get a reply. Here is what I can tell you:
UNREAL works closely with a broker to secure cacao from co-ops in Ecuador and Ghana. They said, “Our Brokers on the ground work with them daily to ensure the best quality of product and that people and planet are not being damaged in the process.” There is no third party certification for any of this, so it is not certified fair trade or sustainable but they did say that there is an auditing process by the buyers.
UNREAL sources their milk from California (using no hormones or antibiotics) and the dried milk products from New Zealand.
UNREAL’s chocolate is made in the United States by “a family owned and operated chocolate company.” They declined to give an actual source.
UNREAL defended its use of inulin (which can cause digestive upset in some people and is considered a filler and may actually disqualify their chocolate coating from being called chocolate by FDA standards) saying that it lowers the glycemic load of the product.

Related Candies

1. Bees & Beans Honey Bar
2. Double Dutch Sweets: The Ramona Bar
3. 3 Musketeers Richer Chocolate Taste
4. Go Max Go Twilight Candy Bar
5. Milky Way Simply Caramel
6. Zingerman’s Zzang! Candy Bars
7. Head to Head: Milky Way & Mars (Canada & UK)

UNREAL is a new line of candy that may finally be the solution for people looking for sweets with fewer dubious ingredients. It just launched and I picked up one of each of the new candies at CVS last week. They’re not reinventing candy, each of the products is just a standard tried-and-true candy format, just with “unjunked(tm)” ingredients.

To start with, I thought I’d examine one of my favorite candies of all time: the peanut butter cup.

UNREAL has given their candies some odd code names. Their PB cups are called UNREAL #77 Peanut Butter Cups. Their other candies also have what seem like arbitrary numbers assigned to them. Their caramel nougat bar is #5 and the candy coated chocolates are #55. I don’t know if there are plans for 77 different candies in the line, or if they’ve gone through 77 different formulas. You can read more about the candy line’s origin story on their website and in this Wall Street Journal article.

The packaging for UNREAL is unlike other candies, that’s for sure. It did not entice me. In fact, I didn’t recognize it as something I’d be looking for. The packaging is black (a heat absorbing color, for the record, which is bad when it comes to chocolate candy) with neon colors and a difficult to read logo. It looks more appropriate for a caffeinated product than a candy touting the purity of its ingredients.

That said, it is different and as an isolated design, it’s interesting. I like the logo as a use of lines and typography. The color choices do not say “delicious” to me, they do not say “natural” or “wholesome.”

The website says:

They also decided key ingredients needed to be responsibly sourced, supporting farming communities and preventing destruction of the rain forests. All ingredients needed to be non GMO. Dairy needed to come from grass fed (versus grain fed) cows with no antibiotics or added hormones.

However, there is no actual statement on the ingredient panel or the candy packages that say that any of the ingredients are actually “grass fed milk” or “non-GMO soy” or “Rainforest Alliance chocolate.” The closest is the web page for each candy does say NO GMOS (but never specifies which ingredients were verified that way).

So the big evil wolf in this story is the Reese’s Peanut Butter Cup, made by Hershey’s in Pennsylvania. The portion is modest, two cups are an ounce an a half and total 210 calories. I did not eat these side by side with the UNREAL #77 for comparison. But I have a great recollection of them, having eaten one about three weeks ago, and hundreds before that. (Including a full bag of the miniatures in May.)

The milk chocolate is cool on the tongue, very sweet and lacking a noticeable cocoa note but a strong taste of dairy. The center is crumbly, salty and with an overwhelming taste of fresh roasted peanuts. It’s grainy, almost crunchy and rustic. The combination is great, the portion size is ideal for me. After eating one I want another but after two I’m completely satisfied.

The ingredients, while not pure nor verified as ethically sourced are also not completely horrible:

Reese’s Peanut Butter Cups Ingredients: Milk chocolate (sugar, cocoa butter, chocolate, nonfat milk, milk fat, corn syrup solids, soy lecithin, PGPR) peanuts, sugar, dextrose, salt, TBHQ

The items of contention might be the corn syrup solids (basically dextrose) which are almost assuredly from genetically modified corn, the soy lecithin is also likely to be GMO. The PGPR is also an emulsifier, made from castor beans, last time I checked with Hershey’s. The TBHQ is the biggest item that people complain about in Reese’s Peanut Butter Cups. TBHQ (also known as E319) stands for Tertiary Butylhydroquinone, which is an antioxidant which keeps the peanut butter from becoming rancid. While high doses of TBHQ are dangerous, rancid oils are also very bad for you.

So, what about this UNREAL #77 Peanut Butter Cup?

Unreal 77 Ingredients: Milk Chocolate (cane sugar, chocolate, cocoa butter, milk powder, organic blue agave inulin, skim milk powder, soy lecithin, vanilla extract), Peanut Butter (dry roasted peanuts, icing sugar, palm fruit oil, salt), Cane Sugar, Organic Palm Fruit Oil, Peanut Flour, Organic Blue Agave Inulin, Whey Protein Isolate, Salt, Soy Lecithin

While all those ingredients sound nice and wholesome, I do have a bone to pick with Unreal for putting inulin into the chocolate. First of all, I don’t think the standards of identity for chocolate allow the addition of inulin, as it’s not an accepted sugar. Inulin is a soluble fiber, it’s slightly sweet (only slightly, about 10% of the sweetness of sucrose but generally has no other flavor to it) and has a good, smooth texture that makes it appropriate in both solid foods and liquids (many folks add it to smoothies). In larger quantities, however, it can cause digestive upset in some people. Agave is one of the hot sources for inulin these days, but it’s also found in chicory and Jerusalem artichokes. While it has some lovely qualities, it’s basically an inert filler. (Not a cheap one, by any means, certainly more expensive than sugar, but when you see what it does to the nutritional panel, you see why it may be considered worth it.)

The UNREAL website has a comparison chart (I pulled a screengrab because I think they changed it since I looked at it last week) but it compares them based on the portion size, not ounce for ounce, like I prefer to do things.

Basically, the Reese’s has more sugar and less fiber. If you want sugar in your candy, then you know where to go. If you want more fiber and fat, then get the UNREAL. Oh, wait, I still haven’t reviewed the actual UNREAL #77 cups for you.

The cups look great, and what really impressed me was the attention to detail. The logo on the bottom of the cup? Gorgeous. The cups are not in a little fluted paper cup, but are still protected bu a little white paperboard sleeve inside. This makes it easy to get the candy in and out of the package.

They smell great, like cocoa and peanuts. The chocolate is interesting, and for the record I tried these without reading the ingredients first, so I noticed that the chocolate was a little different without knowing why. It’s a dark milk chocolate, with a lot more discernible chocolate notes than a Reese’s Cup. Not as dark the actual Dark Chocolate Reese’s Peanut Butter Cups, but notable. The melt is silky, quite different from Reese’s. The peanut butter center is where things got radically different. The UNREAL peanut butter is like actual peanut butter. It’s not dry, it’s thick and pasty. There’s a little bit of a cookie dough quality to it, but overall the flavor is fantastic. Like true, fresh peanut butter. It’s sweet, it’s a little salty, but mostly it’s smooth without being sticky.

They were great. I loved them. I want to try them again. What I loved about them as well was the fact that they cost the exact same amount at CVS as the Reese’s Peanut Butter Cups. Of course the regular price for a candy bar at CVS is $1.19, but perhaps with volume will come better pricing or at least sales.

So I have oodles of misgivings about the packaging style, the marketing spin and the lack of transparency of their claims ... but when I got down to the actual experience of eating it, all of that can be forgotten.

The candy is made in Canada and is Kosher. It contains soy, peanuts and milk and may contain traces of tree nuts. There is no gluten statement on the package (along with no statement regarding the sourcing of the ingredients). The shelf life appears to be approximately 6-9 months (these were good until 1/24/2013).

UPDATE 9/17/2012: After many months and more than a half a dozen attempts to get answers from UNREAL, I did get a reply. Here is what I can tell you:
UNREAL works closely with a broker to secure cacao from co-ops in Ecuador and Ghana. They said, “Our Brokers on the ground work with them daily to ensure the best quality of product and that people and planet are not being damaged in the process.” There is no third party certification for any of this, so it is not certified fair trade or sustainable but they did say that there is an auditing process by the buyers.
UNREAL sources their milk from California (using no hormones or antibiotics) and the dried milk products from New Zealand.
UNREAL’s chocolate is made in the United States by “a family owned and operated chocolate company.” They declined to give an actual source.
UNREAL defended its use of inulin (which can cause digestive upset in some people and is considered a filler and may actually disqualify their chocolate coating from being called chocolate by FDA standards) saying that it lowers the glycemic load of the product.

Related Candies

1. Trader Joe’s Dark Chocolate Peanut Butter Cups
2. Justin’s Organic Peanut Butter Cups
3. Sun Cups
4. Green & Black’s Peanut Milk Chocolate
5. Q.Bel Crispy Wafer Bars
6. Reese’s Pieces
7. Factory Fresh Reese’s Peanut Butter Cups
8. Reese’s Peanut Butter Cup Line