Godiva Chocolate was founded in Belgium in 1926 and since then has become a worldwide sensation and perhaps even a synonym for chocolate indulgence.

I’m often attracted to Godiva, because their packaging is so lovely and the marketing evokes all the right elements of delectability and luxury. But then I’m disappointed by the actual product. I’ve come to learn that the adjective Belgian is no better at describing quality than saying the word quality.

A reader, Sherrie, suggested I try the new Cake Truffle collection from Godiva. I saw the box at Barnes & Noble, and found it enchantingly appealing.

A perfect serving of cake in a classic Godiva delivery, this collection was crafted in collaboration with Chef Duff Goldman, star of the Food Network show Ace of Cakes. Each of the four truffles was inspired by a Duff cake creation, as well as his contagious culinary passion & imagination. Includes Butterscotch Walnut Brownie, Pineapple Hummingbird, Cookie Dough and Birthday Cake truffles.

Since I can’t have walnuts, I decided to visit one of their shops to make sure I only bought pieces I could eat and since I spotted it in the case, I substituted their Red Velvet Cake Truffle for the Butterscotch Walnut Brownie.

Cookie Dough Truffle white chocolate center with a dark chocolate inner shell and cookie dough flavored outer candy coating then decorated with sprinkles

This truffle had a nice soft bite to it with a light cocoa flavor from the shell and the rustic sprinkles. It wasn’t as sweet as I expected, but didn’t really have the flavor profile or notes of actual cookie dough to satisfy me from its name alone. Other than that, it was just a not-quite-as-sweet-as-all-white-chocolate truffle.

Pinneaple Hummingbird Truffle Pineapple flavored white chocolate ganache with an orange white chocolate coating and a jaunty yellow flower decoration

I liked this one the best of the assortment. The flavors were mild and it was certainly a sweet truffle, but it did have a nice touch of pineapple. The milky white chocolate was a bit like coconut, so the whole thing was evocative of a Pina Colada.

Birthday Cake Truffle A vanilla white chocolate center with a milk chocolate inner shell, a pink confection coating and white nonpareils on top

I have to say that this was one of the most attractive of the set. I loved how they looked in the tray in the candy case. The reminded me of the ever-so-trendy cake pops right now. As far as birthday cake, I would say that this truffle, with this mostly white chocolate ingredients really nailed the yellow cake profile. It’s sweet and milky, but also a little greasy feeling on the tongue. There are more vanilla notes in this one but the one saving grace are the little crunches of the sprinkles.

Red Velvet Truffle Chocolate ganache in a white chocolate shell. This was not a Duff Goldman creation.

I’m not fond of Red Velvet cake to begin with, but the key elements of the cake would be its light cocoa note to a buttermilk cake and a cream cheese frosting. What I found here was a weakly chocolate ganache center and a bland white chocolate shell. Sweet but lacking the tangy notes that buttermilk and cream cheese bring along. It was just a bland chocolate truffle.

I bought my truffles by the piece, saving myself a smidge of money. I got five truffles (the fifth is not pictured and was the 70% Noir, which was good but not intense) and spent over $11. The standard box of 8 truffles (5.25 ounces) is $25. That works out to about $76 per pound. Ultimately this purchase confirmed my current feelings about Godiva. There are so many wonderful local confectioners that use high quality ingredients to create fresh and scrumptious delicacies, I don’t need this sort of mass produced product any longer. If I’m going to buy boxed chocolates at the mall, I will go to See’s, where the price is around $20 a pound and there are always free samples.

Related Candies

1. Niederegger Marzipan Classics
2. Cupcake Bites
3. Godiva Gems Peppermint Truffles
4. Godiva Spring Pearls
5. Godiva Shamrock Truffles
6. Godiva Easter Eggs

The Clark Bar is one of the oldest still existing combination candy bars in the United States. It was introduced in 1917 and is now made by Necco. (You can read lots more here.) The bar is a simple layered peanut butter crunch center similar to Butterfinger & 5th Avenue (head to head review) or Reese’s Crispy Crunchy and the Chick-o-Stick.

To expand the line, Necco recently introduced Clark Bites, which as the name would imply, are bite sized, unwrapped pieces instead of a full bar. There’s a strange campaign going on to promote them, called Where’s Zipper, which uses a cartoon character called Zipper the Squirrel based on the Squirrel Nut Zippers candy also made by Necco. There’s a website and a poorly attended Facebook page for it. But there’s lots of info there about the new Clark Bites, the fact that they come in stand up snack bags, individual bags plus these theater boxes.

A while back I reviewed the re-introduced Butterfinger Bites, which I thought were terrible. The coating was greasy and waxy and overly sweet with no chocolate notes whatsoever. The center was too stiff or dense and lacked an easy crunch. Since I prefer the new Real Chocolate Clark Bars already, I had high hopes for these.

The box is interesting, it feels masculine and utilitarian. All the info is there. They’re made with real chocolate, the image on the front shows what the candy looks like and they’re made in the United Sates. The box is a bit big for the contents, there are only 3.5 ounces in there, but I’d say it’s a good value for a buck for an all natural product. Inside the box, the candy is inside an unmarked cellophane pouch.

There are no preservatives in the candy, so it’s all natural. It’s a milk chocolate coating and there’s a confectioners glaze on it, so it’s not appropriate for vegans or even strict vegetarians. (There’s also soy, peanuts and milk in it for those with allergies and processed in a plant that also has tree nuts, egg and wheat.)

The nuggets are well proportioned. They vary in size, some are sort of square shapes, other are more rectangular versions. They’re between three quarters to almost an inch long.

The center is light and crispy with lots of layers. The flavor isn’t strongly peanutty and the chocolate coating is rather thick. So the whole thing is pretty sweet though there is a small touch of salt in the center. The flaky crunch has a little bit of rustic peanut butter in it, but mostly notes of molasses.

One the whole, they’re quite poppable. They’re a lot lighter and crunchier than the Butterfinger version and of course the chocolate is real. There’s no partially or fully hydrogenated oils in here, but plenty of real chocolate, milk products, sugar and peanuts. A serving is a half of the package (1.75 ounces) which comes in at 240 calories but does have 4 grams of protein and even 4% of your calcium and 2% of your iron.

I really hope these become more widely available. I was so optimistic after reading the label when I bought them that I picked up three boxes and I’m glad I did.

Related Candies

1. Nestle Butterfinger Bites
2. Treat Trip: Bevan’s Own Make Candy - Peanut Butter Sticks & Molasses Chips
3. Clark Bar Wicked Mix
4. Nestle Butterfinger Snackerz
5. Head to Head: Clark, Butterfinger & 5th Avenue
6. Clark Bar (Get Real - Milk & Dark)
7. Mary Jane Peanut Butter Kisses
8. Goldenberg’s Peanut Chews

I’m quite fond of Chuao Chocolatier’s bars, which are made in Southern California. The packaging is spare but eye-catching and distinct. I’ve come to know the brand well enough to be able to spot a new bar on the shelf easily because of the color-coding. One that I’d been looking forward to finding is the Chuao Honeycomb 60% Cacao. The bar is a Dark Chocolate Bar with Caramelize Honey.

I was excited about this bar because Chuao used to make a fantastic item for local Whole Foods markets. It was a thick bar with large chunks of sponge candy (here they’re calling it honeycomb). I haven’t seen it in the market for several years, so I was hoping this bar would be a more widely available version.

The back of the package has a more enticing bit of marketing copy: The Honeycomb bar is a sweet bouquet of silky dark chocolate and crunchy, caramelized honey. Its pleasing layers of tropical flavors and contrasting textures seduce chocolate lovers like bees to a flower.

Chuao uses non-GMO ingredients, including the soy lecithin and the corn syrup for the honeycomb. chuao also sourced their chocolate through a project called Aguasanta Growth Initiative in Venezuela.

The bar has a wonderful decorative design for its mold. They’re changing their packaging yet again, so keep an eye out for the newer designs. Here’s a peek at the ChocoPod version. (Here’s what they looked like back in 2006 when I first tried them.) While it’s fun to look at, it is a little more problematic for portioning. The bar doesn’t break evenly around the “pod” pieces and of course it’s harder to tell how much of the bar you have eaten. (Besides all of it. That’s easy no matter the shape.)

There were a few little voids at the bottom where the mold didn’t fill properly and the same on the bottom of the bar where there were bubbles.

The bar is deep and toasty. The chocolate has a coffee note to it but is complemented by the burnt sugar flavors of the sponge candy. It’s a clean toffee note, with no hint of butter, just the scorched honeycomb. There are some hints of minerals and an earthiness to it. The honeycomb provides a little texture, though it has a bit of a crunch, it also dissolves quickly, like shards of cotton candy.

I was hoping for a bit more differentiation between the chocolate and the honeycomb, at least as far as the textures.

It’s funny that I had to go all the way to Pennsylvania to find a bar that’s made right here in California (and that I’ve been looking for in local stores). But it makes sense that Pennsylvania would be the target market, they’re the folks that make such fantastic pretzels and have innovated so much in the sweet and salty combination. I think I found the Chuao Potato Chips in Chocolate 41% Cacao bar at Wegman’s, and it was even on sale.

The package says that it’s an Ultra Premium Milk Chocolate Bar with Kettle Cooked Potato Chips.

The bar is made from all natural ingredients, the potato chips are made with sunflower/corn and/or canola oil and this wrapper does not say anything about GMO ingredients.

This is an odd bar. I can’t quite put my finger on it. Part of it may be the inclusions. As you can see from the photo, the bits of the potato chips are quite small, I’d call them potato slivers or shards. So the texture doesn’t allow for a full bite of potato chip, but more of the flavor without the crunch. The chocolate smells milky and has a wonderful, silky melt. The chips are at once light and dense. They have a strong crunch, even for their small size. They’re salty and earthy, with a rooty, potato skin flavor to the that’s common to the kettle cooked variety of chips.

In both bars I wanted more of the inclusions ... but it’s hard to fault these bars when the chocolate is so good as well. Chuao never disappoints me with their chocolate. I think my favorite bars are still the Chinita Nibs and their Coffee and Anise bars, which are both rather hard for me to find as well.

Related Candies

1. Trader Joe’s Milk Chocolate Covered Potato Chips
2. Eat with your Eyes: Anise & Coffee
3. Chuao Panko
4. Chuao Chocolate Blocks from LEGOLAND
5. Parkside Candy Sponge Candy
6. Chuao ChocoPods
7. Chuao Chocolatier

Mars doesn’t have much this year for Halloween, aside from the usual Harvest colors of M&Ms. I was interested to see that there was a new version of the Snickers Pumpkin from the previous time I tried it. (Review here.)

There are two package types for the Snickers Pumpkin. They come individually wrapped as seen here, or, more interestingly, in a 2 To Go wrapper like the King Size packages. It looks like a regular Snickers bar, but the background is black and has some pumpkins on it. It’s the same price as a King Size bar (which usually has 3.29 ounces in it), but has only 2.2 ounces in it.

It’s a nice little portion, about 1.1 ounces it’s half the size of a regular Snickers bar. It’s 2.5 inches long and about 1.5 inches wide at the base.

The big difference that’s noticeable out of the wrappers is that this is a molded product. The Reese’s Pumpkin is enrobed (coated) where this one is build upside down, with the pumpkin shaped shell created first, then the fillings squirted in and the base of chocolate added last.

A regular Snickers bar is also a layered product, but ultimately is coated via a conveyer moving under a curtain of chocolate, enrobing the bar. The ratio of chocolate to filling on that bar is such that the filling is the star, the chocolate is a device that keeps it all together. In the Snickers Pumpkin, the chocolate shell is most notable.

It smells sweet, milky and nutty. The center is soft, but doesn’t have the same caramel chew or plethora of crunchy nuts that a standard Snickers does. It’s overwhelmingly milk-chocolatey, which is fine if you’re into Snickers bars because of the quality of the chocolate. I am not. I find it a bit grainy, overly sweet and lacking a strong cocoa punch. The light touch of salt is good, it’s the only thing balancing out the sugar blast.

I’ll probably stick to the Minis, which have very little chocolate on them (though not much in the way of nuts).

Mars is in the process of moving towards 100% sustainable and ethically sourced cacao, but they’re going with their higher end products first, like Dove. The Snickers Pumpkin contains peanuts, soy and milk plus is made on shared equipment with tree nuts and wheat.

Related Candies

1. Snickers 3X Chocolate
2. Snickers Slice n’ Share (1 Pound)
3. Nestle Butterfinger Pumpkin
4. Brach’s Peanut Butter and Caramel Pumpkins
5. Snickers Peanut Butter Santas
6. Snickers Dark
7. The Great Pumpkin Roundup
8. Dove Truffle and Snickers Eggs

As a kid, a Toblerone bar was a special treat reserved for holidays, partly because they were expensive and partly because they were difficult to find year round. The bar was different from anything else on the market from the shape of the box and the exotic name to the interesting combination of flavors and textures.

The Toblerone company was bought from Jacob Suchard in 1990 by Kraft and is still made in Bern, Switzerland. The bars are much easier to find now, and easily located any time of the year. Their newest bar released in the United States is the Toblerone Crunchy Salted Almond and features Swiss milk chocolate with salted caramelized almonds and honey and almond nougat.

Rosa at ZOMG Candy gave the bar pretty high marks, so I was eager to find one in the wild. I spotted them at Walgreen’s over the weekend, though not on sale. It’s $2.99 for the 100 gram (3.5 ounce) bar, which is what I’d expect to pay for something from Kraft that’s in their Green & Black’s range of ethically sourced and all natural chocolate.

The serving size is 1/3 of the bar, and it would be nice if they just said how many peaks that is (there are 12 in the bar, so 4 is a serving). But I did like the packaging. The snug triangular box protects the bar, even though it’s just in a thin foil wrapper inside. I liked the color and the bold, simple design. The nutrition panel, otherwise, is really easy to read. 

The look of the bar is the same as the classic milk chocolate bar. Inside I expected to see more almonds, as they’re both in the nougat bits and included as the salted pieces as well. The bar smells milky and sweet. The bite is soft and has a lot more crispy bits in it than I was accustomed to. The chocolate is fudgy and has a lot of milky flavors to it, mostly it holds together the inclusions. The nougat pieces are crispy ... unless they’re a little bigger which may mean that they’re a little tacky if chewed. The almonds are a little larger and have a nice, fresh crunch to them. As for the salt promised, I didn’t really taste it. There’s only 55 mg per serving, so it’s not a liberal dose. Though I can’t say that I perceived it, I will say that this bar seemed less sweet than the standard Toblerone. I actually prefer this to the Classic.

Kraft and Toblerone have scant information on the sourcing of their ingredients except to say that the chocolate is not Fair Trade on their website in the FAQ section and the the cocoa is sourced from around the world (well, at least it’s Earth chocolate). The bars contain milk, soy, almonds and eggs plus are manufactured on shared equipment with other tree nuts.

Related Candies

1. Frey Chocobloc AIR
2. Milka NAPS Mix (Assortment)
3. Ferrara Milk Chocolate with Almond Nougat
4. Toblerone Fruit & Nut
5. Terry’s Chocolate Toffee Crunch Orange
6. Toblerone Single Peaks
7. See’s Awesome Nut & Chew Bar

Darrell Lea is an Australian confectionery company founded in 1927. They were known in Australia for their quaint and classic chocolate and licorice products sold at the company’s branded stores. (The company went into administration earlier this year and was bought out by the Quinn family, who also run VIP Petfoods. The shops are closed, but they’re still making candy.)

Here in the United States were get few of their products on our shelves, with their signature item being the Australian style licorice. I’ve even tried another version of their chocolate covered licorice before.

Cost Plus World Market recently had a big display of Australian and specifically a large array of Darrell Lea confections. I picked up a chocolate covered fudge bar and this package of Darrell Lea Dark Choc Liquorice Bullets.

The package holds 7 ounces, but is jam packed with the candies. It’s a heavy bag, like a bean bag filled with lead shot. The pieces are large. Think of a swollen Good & Plenty. Good & Plenty are about 2/3 of an inch long. These are over one inch. They’re consistent, dark and glossy. They smell like sweet chocolate and nothing like licorice.

The chocolate coating is nicely done, shiny and thick. The flavor is, well, thin. It’s like hot cocoa made with hot water instead of milk. The chocolate notes are like chocolate syrup. The licorice nib beneath is hefty and soft with a solid and satisfying chew. The earthy flavors of the licorice go pretty well with the chocolate. It’s almost bitter with lots of notes of dirt and minerals but not a whole lot of anise, more on the green fennel flavors.

The chew leaves behind lots of sticky bits of the licorice in my teeth and has a sort of rib sticking density as well. The ingredients show that this is real chocolate, though it does contain PGPR (an extra emulsifier) and butter (so it’s not vegan ... though it also lists shellac). The licorice base is wheat flour. It was made in a facility that also processes peanuts and tree nuts. There’s no corn syrup though, which I know some people avoid in a licorice.

I found them satisfying as a candy, but not great as a chocolate product or as a licorice product. I ate the whole bag, but it took me well over a month, as I kept losing interest. They also make a Milk Choc variety, which might have a better balance with the added dairy flavors. I don’t know what the financial restructuring will mean to availability of Darrell Lea products outside of Australia.

Related Candies

1. Panda Traditional Soft Original Licorice (with High Fructose Corn Syrup)
2. Goetze’s Licorice and Double Chocolate Caramel Creams
3. Panda Soft Herb Licorice and Licorice Cremes
4. Walgreen’s Australian Licorice (Chocolate Covered)
5. Darrell Lea Dark Chocolate Covered Liquorice
6. Kookaburra Choc Coated Liquorice
7. Darrell Lea Licorice & Ginger

Taza Chocolate makes their chocolate from bean to bar in Somerville, Mass. What sets them apart from the many other small batch chocolate makers that have sprung up in the last 10 years is that they stone grind their chocolate in the rustic, classic Mexican tradition. Taza sources their cacao through direct trade sources to assure quality and ethical practices.

They make a wide variety of products but the ones of most interest to me are the Mexicano Discs. They make 10 different varieties, but I got samples of two that I thought would represent the style best: Cacao Puro Chocolate Mexicano 70% and Taza Salted Almond Chocolate Mexicano. I also noticed recently that Trader Joe’s has started carrying a strikingly similar set of chocolate discs, so I’ll throw in some notes about that.

The Taza website describes the Taza Discs as Rustic, round dark chocolate discs with a distinctively gritty texture, some sweet, some savory, some spicy. The packages have two discs in them, 2.7 ounces total (1.35 ounces each).

The discs are either for eating straight from the package or making into a drink by mixing with a whisk (or molinillo if you want to be authentic) and some hot milk (or water).

The packaging is extremely simple. It’s a printed, stiff parchment style paper that’s folded around the chocolate and sealed on the bottom with a large sticky label.

The Cacao Puro Chocolate Mexicano 70% is organic, gluten free, soy free and dairy free plus Kosher and made with only two ingredients: organic cacao beans and organic cane sugar.

The process for making the chocolate is very simple. The roasted cacao is placed in the stone mills and ground, then ground a second time with the sugar added. As noted on their website, it’s not a lot of processing, no conching and no emulsifiers are used. The chocolate is then tempered and molded into the discs.

(My photos for the Puro turned out poorly, so just imagine this Salted Almond is the Puro. It really looks the same, just a smidge darker.)

The look of the bars is a little dusty, less than glossy. The snap is solid, these are tough and dense bars. The melt is, well, not very smooth. It’s described as rustic and rustic is what it is.

The overwhelming flavor note I had was green wood, it’s a little like black tea, with other notes of lemon peel, raisins and a hint of figs and leather.

The texture is grainy, there are grains of sugar, which are interesting because they dissolve quickly. Then the is the grit of the large cacao particles. This gives the overall flavor of the chocolate a sort of variation, there are parts where the flavors might start as citrusy but then after chewing (yes, later because of the grit, there is more chewing than a really smooth dark chocolate might obligate me) some other flavors come out, like the tobacco and tea.

It was really looking forward to the Salted Almond Chocolate Mexicano.

The chocolate here is only 40% cacao, with a larger proportion of sugar plus the almonds and salt taking up the other 60%. I really expected the cross section of this one to look more rustic, with more bits of almond in there, but it’s really well integrated.

It’s quite sweet, the graininess is taken up with the sugary grains with a hint of salt. I didn’t catch much from the almonds, except that they gave it a more creamy and mellow flavor that moderated the bitterness of the cacao better than the sugar. The chocolate flavors were also evened out, so I just got a sort of fudge brownie flavor from the whole thing.

I tried making a hot chocolate with this, since that’s part of the appeal of the Mexican-style of rustic chocolate. I didn’t put a lot of chocolate into it - about half of a disc for about 6 ounces of whole milk, I’ll probably add more next time. It’s best to use a whisk for this, all I had was a fork, so there was a lot of stirring (and a good thing that I didn’t fill up the cup all the way). The flavor is much more nutty and the sugar dissolves completely. The grittiness of the cocoa part goes away (until you get to the sludge at the bottom which is then a mix of almond bits and cacao nibs, which is also great).

I prefer this as a hot drink to a bar for eating, but that’s just me. It’s a bit expensive and requires a lot more work than just dumping a powder into some hot water, but I appreciate good ingredients and can take that extra minute for the stirring. (And now that the weather is getting cooler, I need a sort of whisk that’s ideal for one cup of chocolate.)

The final one I have notes on is the Trader Joe’s special version, Organic Salt & Pepper. It has 54% cacao, so it’s a bit darker than the Almond version. The only real difference between this disc set and the Taza branded ones is the fact that there are no little letters T A Z A on the molded sections.

It smells dark and peppery with some rum notes. The salt is much more forward than the Salted Almond. The gritty texture seemed to go well with the rustic flavors of salt and pepper and the grainy sugar. The cocoa flavors were a bit lost though did remind me of brownie batter. Of the three that I tried, this was my least favorite, but mostly because of the overall sandiness. The heat of the black pepper takes a while to warm up, but lends some nice tones.

The style of chocolate is interesting and definitely different from the standard fare and novelty chocolates these days. Really, I think this chocolate will shine as a drinking product, not for straight eating. But that’s a personal preference. If you’re looking for a chocolate that’s easy to portion, made with vegan ingredients, that has no GMO ingredients, emulsifiers or gluten or added vanilla bean then this is a fantastic option.

Update 10/29/2012: Per the suggestions of readers that I should drink this as hot chocolate, I did just that with one tablet of the Salted Almond. I found it a little bland, but very rich. So for the remaining discs, I made chocolate pudding. The recipe was 1/4 cup of corn starch, 3 cups of milk and three discs (about 3.5 ounces) of chopped chocolate. I warmed the mixture on the stove over low heat while I used a whisk to completely incorporate the corn starch, then as the chocolate melted to emulsify it. Then turned it up to medium heat, stirred constantly until it just started to thicken and boil. I added some vanilla extract (optional). It’s very rich, not at all sweet.

For my mix I had one disc of Salted Almond and two of the Cacao Puro. I wasn’t interested in the Salt & Pepper as pudding.

Related Candies

1. McIlhenny Co Tabasco Brand Spicy Chocolate
2. Al Nassma Camel Milk Chocolate
3. De la Rosa Mazapan
4. Carlos V: Dark Knight
5. Christmas Classics Poll Results
6. Reese’s Peanut Butter Cup Line
7. Nestle Carlos V Milk Chocolate

Last month I visited Chocolate World in Hershey, Pennsylvania, as I often do when I’m in the area. The themed space is open year around and adjacent to Hersheypark. It’s free to visit and is mostly a Hershey themed mall with a food court and a ride the includes the story of how Hershey’s makes their chocolate.

One of the new attractions at Chocolate World is Create Your Own Candy Bar. It’s a real, mini candy factory where you can customize a single, large candy bar from an array of options. It’s $14.95, so it’s not cheap, but it is an engaging way to spend 30 to 45 minutes, especially if you love to watch machines.

When buying the ticket, you’re asked for your first and last name plus your zip code. I didn’t realize that this was how the bar was customized as you go through the factory experience (though you’re only addressed by your first name and last initial, in case you’re visiting with your AA group). If I knew this, I could have given my name as CandyBlog as you’ll see later.

The tickets are for sale in the main lobby, patrons are given a ticket with a scheduled start time. Folks line up and are given hair nets and aprons, asked to remove all visible jewelry (rings and watches) and hopefully washed their hands. (You don’t actually come into contact with any of the equipment or ingredients.) I don’t know what the limit for a group is, but I would guess about 15-18 people.

The event starts with a quick video which shows you how each stage of the process will work. The basic steps are: choosing your formula, the production of the bar, the cooling of the bar, creating a custom wrapper and then the boxing of the bar.

The customizations are:
Choose your chocolate base: milk chocolate, dark chocolate, white chocolate
Choose up to three inclusions: butter toffee chips, raspberry bits, chocolate chips, almonds, pretzel pieces, butterscotch chips
Choose sprinkles or no sprinkles

You simply scan your ticket’s bar code at the screen and make your selections.

Through a set of swinging doors, the set up is a real mini factory line with a continuous conveyer through a series of stainless steel machines. It extends along a long exterior wall, so it’s well lit and you can view it from the outside (though a real candy factory wouldn’t allow so much sunlight directly on the process). You can follow along and witness every step of the manufacture. Everything is well within view just behind a plexiglass divider and well marked with what’s going on at each step. 

The process starts with a chocolate base. It’s like a little, short walled box of a bar. I chose dark chocolate and the suction arms picked one up and dropped it onto the conveyer to start. Along the conveyer are the six possible inclusions, when the bar arrived at an inclusion for your bar, the hopper or screw feeder opens up and drops in your items.

At each station, the items are marked and a little bit about the reasons for the type of dispensing is explained. Screw feeders work well for items that might be sticky, like toffee bits and gravity feeders are for dry items like nuts and pretzels.

Once my inclusions, pretzel bits, almonds and butter toffee bits, were inside the little chocolate box, the bar proceeded towards the enrober. All bars were coated in milk chocolate. No choice. My bar, though, was filled unevenly. The corners had nothing in them and the center had a too-high mound. I would have preferred that my bar go over some sort of vibrating bar that would level things before the enrober.

The enrober is a thick curtain of chocolate on an open mesh conveyer. The video above is short, but gives you an idea of the process. The chocolate that isn’t used gets filtered and recycled back into the system. (So do not eat these bars if you’re sensitive to gluten, tree nuts or peanuts, even if you didn’t pick those items.)

After enrobing, bars that get sprinkles will. I didn’t select those. Then the bars go into a cooling tunnel. The cooling process takes about 8 minutes, so it’s off to waste time in the design and marketing department.

Just off the “factory floor” is a room with more touch screens. Waving the little bar code on my ticket got a new series of options. First, I could design my wrapper. (Well, it’s actually a sleeve, it’s not well explained before you get in there that the chocolate bar comes in a box, which is then inside a tin which gets a customized sleeve.) The design options are not extraordinary. You can choose your background as either a solid or gradient of color or a pattern. Then there are the added items - Hershey Logos, Your Name and some icons (mostly Autumnal and Halloween). I made what struck me as a pretty ugly design and pressed print.

After that the screens give you marketing data about your candy bar. All sorts of different graphs that say how popular or common things are and what other people have done.

That process took me about three minutes, and I tried to rush through it since there were only five screens and plenty of people (including some kids which probably wanted more time on the design). Then it was back to watching the cooling tunnel ... which is a tunnel and only had a few little windows to check on the progress of the bars.

Once the bars came out of the cooling tunnel they were loaded into little slots and dumped into boxes. The boxes got a little laser printing on the end with everyone’s name, then went down to the wrapping stations. This was the only part of the process that was hands-on with any of the factory workers. They had already printed our labels and were waiting for the bars to come out. They popped the bars into a tin, closed the tin and put on the sleeve wrapper.

The factory experience gives people the ability to walk through with their own bar, but also enough time to go back and really look at the equipment if they desire. I don’t know how large the groups can get, but it appears that Hershey’s keeps the manageable so that you have enough room to move around and see everything. Photography is permitted. Children are welcome though everyone has to have a ticket (except toddlers under 2) and everyone makes their own bar. They are ADA compliant, and I saw no reason that folks in wheelchairs wouldn’t be able to get the full experience. (Chocolate World as a whole seemed to be very accessible and actually well attended by folks of all abilities.)

It’s extremely clean, as you’d hope. It’s very well run and each person you meet on the Hershey’s staff is eager and seem knowledgeable. (Especially once you get in the factory room.)

I was at the front of the line and ended up being the first bar (I already scoped what I wanted and was ready at the bar selection process). For me it was about 35 minutes, but if you’re slower or at the back of the line, this might be 45 minutes or more. So allow ample time, as well as the fact that once you get there and they issue the ticket, your start time may be more than a half an hour away.

So there’s my lackluster wrapper. Under the stiff printed sleeve, the chocolate bar is inside an embossed tin with the Hershey’s logo on it. It’s a nice tin, one that I can see myself keeping and using for storing small items.

The tin is 7.5” by 4.5” and 1.25” high with rounded corners. There’s a plastic tray inside that holds the boxed chocolate bar with the generic packaging.

The bar is pretty big. It’s 5 inches long and 2.75 inches wide and maybe 2/3 of an inch high. I don’t have an approximate weight on it, but it’s well over 6 ounces.

As I noted from the production line while watching it being made, the base is dark chocolate and though the chocolate tray had room, the inclusions didn’t make it into the corners. So it takes a while of biting to get to the interesting part of the bar.

I broke my bar open and just as I suspected, the contents spilled out. What’s more, I felt like I was missing the actual inclusiveness ... then enrobing didn’t actually cover my center. So I had my filling adjacent to chocolate, but not actually covered.

Aside from the physical mess, I didn’t like the taste. The fillings were dry and even though it was only a week later that I ate it, it was stale. The pretzel pieces weren’t crisp and were really small so had less crunch to them and were more of a grainy texture. The almonds were nice, small pieces but still fresh and crunchy. But what I was really disappointed about was the butter toffee bits. I was hoping for little Heath toffee chips. Instead I got some sort of artificial butter flavored thing that just stunk up the bar.

Though I chose a dark chocolate base, the majority of the chocolate in the bar is still the milk chocolate. It’s rich and sweet, but does have that Hershey’s tang to it. (Some don’t like it, but if you don’t ... why are you at Hershey’s Chocolate World?) The dark chocolate notes came in a bit, especially when I was eating the sides, but really didn’t nothing in the middle.

On the whole, I give myself 5 out of 10. I blame my inexperience and ingredients.

The problem with my fillings is that they’re dry. What I would suggest is either squirting a little chocolate in the base first and then putting the inclusions into it, or putting layers of chocolate into the center between the dispensing of the inclusions. Then do a little jiggling to get it all evened out and get the air out. This solves two problems.

The other thing I might suggest is that the “candy makers” get to try the inclusions first. There should be a little tasting table, maybe after you’ve bought your ticket before you get the “orientation” portion. That way we can really get a sense of what we’re putting in there instead of $15 experiments. The other thing I’d like to see is the ability to go through the process just accompanying someone who bought a ticket. I can see this being a huge expense for a family with many kids. It would be nice if the parents weren’t obligated to also get a ticket and bar.

Chocolate World is fun, and though it’s billed as free, there are some interesting attractions making this a good rainy-day destination for family, friends and couples who live nearby or are traveling through the area.

The stores there carry a huge array of branded merchandise and candy. The candy selection, though there’s a great quantity, isn’t really that diverse. For Hershey’s Dagoba and Scharffen Berger line they carry only three or four items. The prices are about what you’d pay at the drug store or grocery store when the items aren’t on sale, which is too bad. I heard more than one person lamenting that they could do better and not have to haul the stuff home if they just stop by Target or Costco. So I’d suggest focusing on the hats, tee shirts, playing cards, keychains and mugs.

What I would want from a “factory store” is a section where you can get special preview items, items out of season and of course super discounts on factory seconds. Something that I couldn’t get anywhere else. I’d also want better prices, after all, you’re buying direct so if there are no middle men, why are the prices so high? The only item I saw that rose to that level of specialness were green & red Hershey-ets.

Hershey’s Chocolate World
251 Park Boulevard
Hershey, PA 17033
(717) 534-4900

Free parking, free admission. Fees for most special activities. Wheelchair accessible. Their hours vary wildly, so call or check their website. Open every day (except Christmas).

More photos from PennLive of the Create Your Own Chocolate Bar.

Hershey’s Chocolate World gets a 7 out of 10 from me as an adult, I think kids would rank it higher.

My ticket for this experience was comped by Hershey’s. I have not done any of the other classes or movies at Chocolate World, only the free ride and shopped at the stores.

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