Someday I may write a long(er) article about public relations, marketing and product launches. I have a few case studies. Well, not really case studies, perhaps they’re just essays where I make fun of PR. Mars’ new Fling would probably be at the top of the list.

(If you just want a review of the candy, skip down to the photos of the actual candy bars out of the package, because I’m gonna go on here for a while with liberal use of parentheticals.)

The Ranting about Marketing & Press Spin

Fling is a new candy bar being test marketed in Los Angeles. The tag line is naughty but not that naughty (tm).

It’s geared towards women, and even more specifically towards women with food issues.

But it’s packaged like tampons (the individual fingers sold in stand up boxes moreso), so maybe it gives women who are embarrassed to be seen with a chocolate bar a more discreet package to disguise it. (If I were a child or man searching through someone’s handbag for a snack, I’d certainly think at first glance that this was some sort of feminine hygiene product and not a sweet consumable.)

The press release that accompanied my single sample (yes, I requested samples since I hadn’t seen it in Los Angeles, yet and I was overnighted a huge box with a too-small tee-shirt, press release and one package of the milk chocolate ... no samples of the other flavors, which is pretty much what I do here, eat all the flavors and then provide oodles of description & photos) is filled with fascinating stuff that defies logic:

Can chocolate be a replacement for men? Not yet, but California women confess that they enjoy chocolate as much as passionate kissing (77% enjoy chocolate, 75% enjoy passionate kissing).

There was no accompanying Venn diagram to show me what the overlap of that was. Is that 75% that enjoy passionate kissing a subset of the 77% of all women that enjoy chocolate? (The footnotes did provide me with the information that these surveys were conducted in Los Angeles and San Francisco, so perhaps this is only the leanings of 500 California urban women who were willing to talk about items so personal?)

The only fact contained in the release that I think will be of interest to retailers is that “California women claim they are less likely to give up chocolate and splurging on clothes than other indulgent flings, such as drinking gourmet coffee, having girls’ night out and spa treatments.” So with the current economic situation, this product will thrive. I have to say, I am not these women! (I don’t drink gourmet coffee, I don’t have girls’ night out, spa treatments or splurge on clothes ... really the only thing that I fling my money at is chocolate.)

The other threats contained in the press release include a marketing campaign that will include innuendo-laden headlines. (Just when I was starting to recover from the Herbal Essence commercials - as long as they don’t become the GoDaddy of candy.) Oh, I could go on and on about the things that I found insulting about the press release. But hey, consumers don’t get to read it.

There’s a companion website as well, which actually contains information about what the product actually is (there is an accompanying fact sheet that does have some additional scant info with more marketing-speak).

We’ve broken the rules by creating FLING(tm) Chocolate, an un-regrettably indulgent premium chocolate. It is a delicate truffle sitting on a subtle crisp layer enrobed in shimmering chocolate that looks at glamorous as the woman it speaks to.

The marketing mentions that these are 85 calorie treats, but they’re sold in packages that are pairs. So each package, each serving size is 170 calories. They come in three flavor varieties: Milk Chocolate, Dark Chocolate and Hazelnut.

The Actual Candy Review

The Fling Milk Chocolate is meringue plank with a layer of chocolate cream covered in milk chocolate. The milk chocolate has an iridescent/pearly finish to it.

The marketing calls this premium chocolate, yet careful reading of the ingredients reveals that it has PGPR in it. Odd.

The fingers are rather like a Twix bar, about 4.25” long in a mostly half-round log. There are little squiggles that distinguish it from the Hazelnut variety.

They smell sweet and a little milky. The bite is quite nice. The meringue is crispy and has a very distinct crunch. It’s a very smooth meringue, not like a honeycomb. The vaguely sweet and toasted meringue is set off by the truffle cream, which is silky smooth and a little salty. The milk chocolate coating is a bit milkier than the rest of the bar and gives it a little malty punch and pulls it all together.

It’s a rather nice bar, wonderful blend of textures and delicate flavors. A bit on the sweet side for me when eaten alone, but with some strong tea or a cup of coffee, it’s a good break.

The Fling Dark Chocolate is meringue plank with a layer of chocolate cream covered in dark chocolate (which contains milk, milkfat and lactose) but no PGPR.

The iridescent coating on this was more noticeable and frankly, more disturbing to me. What is that stuff? Eyeshadow? Crushed gemstones? Powdered mussel shells?

The smell of this bar reminded me a lot of Dove Dark Chocolate. It has a woodsy and slightly acidic/milky scent to it.

Again, the snap of the bar was really refreshing. It releases a little waft of toasted marshmallow flavor from the meringue. The darker chocolate gives it a dry finish and a bitter bite towards the end, leaving me feeling a bit more satisfied.

The Fling Hazelnut is the same meringue plank with a layer of hazelnut-flavored chocolate cream covered in milk chocolate. (The zig zags are doubled on these.)

I thought this one was the most innovative. Hazelnut isn’t a common flavor in the United States for candy found in single packs at grocery & drug store checkouts, so they’ve found a unique selling proposition right there.

The bar smells like a flavored mocha drink. Sweet, with a toasted nut scent like hazelnut “flavor.”

The crisp bite still pleases me in this version, but the overly fake hazelnut flavor doesn’t do much for me. I would have preferred an actual giaunduia instead of the truffle cream, but I recognize that the coffee drink culture owns this hazelnut flavor thing.

There are a lot of things to like here. It’s a completely new style of bar, they’re really well made. The attention to detail is great (even the imprinting on the bottom of the bar is little flowers & swirlies like the package design).

I think the use of meringue, the mix of textures and the finger format is excellent - perfectly proportioned. It was crisp, it was creamy and overall, two bars was satisfying. The dark chocolate was my favorite of the three, but all were definitely good and different enough that I can see people having favorites.

The calories controls stuff is a little disingenuous (as most stuff regarding dieting and portion control is). The packages only hold 1.11 ounces. The caloric density is actually higher than most other candy bars on the market at 153 calories per ounce ... just a smaller portion. Twix, which is their own product and perhaps the target audience for this is only 140 calories per ounce, 3Musketeers is about 125, KitKat is about 150. The big difference here is that it doesn’t look small. (I think this was a similar hurdle with the 3 Musketeers Mint.)

To bring this back to my earlier assessment of the marketing and positioning of the product, I think it’s a huge error to launch this as its own product line. I think it should be part of the Dove products, which are already about indulgence (and strike me as less likely to alienate men) and have a recognizable package & logo design.

The other striking thing is that Fling is not new to planet Earth. It’s been around in Australia for two years. (Candy Addict had a review of it on its launch.) The packaging there was less feminine (no pink) and though still aimed at women it had a quirky campaign that used the tagline, forever is overrated. Here’s an animated commercial. (Thanks Sera!)

They’re only available in Los Angeles in stores right now, but if you’re convinced this will be your new secret love, you can order online.

UPDATE 2/15/2009: A couple of other blogs have picked up on this marketing campaigns & have commented on it. Read more views on Mother Jones (picks up on women with food issues) & Jezebel.

Related Candies

1. Trader Joe’s 100 Calorie Chocolate
2. Ferrero Prestige (Ferrero Garden)
3. 100 Calorie Packs - How Lazy Are We?
4. Twix PB
5. Candy Mash Ups - Marshmallows & Chocolate
6. Head-to-Head KitKat vs KitKat!

Jelly Belly has had their own take on the ubiquitous Valentine’s Conversation Hearts for several years (introduced, I believe, in 2003). They’re called Conversation Beans.

They include the Sour assortment: Sour Apple, Sour Blueberry, Sour Cherry, Sour Grape, Sour Lemon, Sour Orange, Sour Peach, Sour Raspberry, Sour Strawberry & Sour Watermelon.

The sour family of flavors come in rather vivid, opaque hues, without any speckling. So they’re easy to tell apart as long as you can remember that raspberries are darker than cherries and apple is lighter than watermelon.

What’s special about these is that they’re sporting teensy printing on them.

I’d hazard the visibility of this printing is similar to that noise that only children & teenagers can hear. It’s quite small and rather faint on the lighter color beans (and nonexistent on others).

The words range from mildly flirty to downright benign. Think of it like a very limited version of magnetic poetry. Here are some three bean masterpieces:

Hi, like joy?
You love cool.
U & Me not kiss.
Y Not try lips.

Overall, they’re fun. If you like Sour Jelly Belly or more importantly, if you can’t stand Necco Conversation Hearts but want to spend three times as much to make a sweet connection, this is the candy for you.

I liked most of the flavors. I picked out the Sour Peach ones, which tasted like they had Dr. Pepper added to them, and the Sour Cherry and was pleased with the rest of them. (Eventually I forgot I was supposed to be reading the words ... which I do with Conversation Hearts, too.) The highlight flavors for me were orange, lemon and grape (which was completely fun and artificial) while the blueberry and raspberry were much better than expected. As far as sour goes, well, they’re zappy compared to most regular Jelly Belly.

If puckering isn’t quite your speed for Valentine’s Day, a new item that Jelly Belly sent me to sample a few weeks ago is their Jelly Belly Love Potion. It’s a little re-closeable plastic bottle that holds an assortment of five flavors of Jelly Belly. (They use this same package for their Soda Pop Shoppe assortment.)

There’s no special printing on the beans besides the Jelly Belly logo.

The pink, red and white mix is rather attractive and might make a nice little offering in a gift basket. (Though if you really love someone with a sweet tooth, back up this little package with a big bag! Then they can refill it.)

The flavors are Strawberry Cheesecake, Bubble Gum, Coconut, Cotton Candy and Very Cherry. All the flavors went together pretty well (though I could have used a pink grapefruit instead of cherry) and the color combination is pleasing if a little feminine.

I don’t know the retail price on these, but the Soda Pop Shoppe bottles sell for about $1.50 to $2.00 retail.

Don’t Miss the Candy Dish Blog & Candy Blog candy giveaway!

Related Candies

1. Jelly Belly Ice Cream Parlor Mix
2. Gobstopper Heart Breakers
3. Jelly Belly - All Natural
4. Sour Patch Kids
5. Junior Mints - Heart Shaped
6. Jelly Belly Soda Pop Shoppe

See’s candy shops carry more than their distinctive boxed chocolates.

Usually for holidays they’ll have some other panned sugar candies. For Valentine’s Day this year the trend seems to be cinnamon flavor. So I picked up a bag of their See’s Hot Hearts and their Cinnamon Lollypops.

The Hot Hearts were a bit expensive, in my opinion, for a sugar candy. It was $4.50 for a 12 ounce bag of what are basically heart-shaped Hot Tamales.

But hey, the bag was pretty and included a real piece of ribbon on it and a thick plastic bag with pretty little red foil printed hearts.

While See’s makes their own chocolates and lollypops, I’m pretty sure they have their sugar candies specially made for them by an outside company. I was hoping my trip to the Fancy Food Show might shed some light on that, because, spoiler alert ... these were good and I think I might want some more after Valentine’s Day!

The candies are a deep red color, lightly glossy and almost an inch across at the widest part of the heart.

The candy shell is crisp and a little grainy. The jelly center is sweet and very cinnamony. The sizzle of these heart-shaped jelly beans is substantial.

The cinnamon flavor is both woodsy and fiery, capturing all of the great aspects of cinnamon.

Even though there’s a fair amount of food coloring in these (including Red 40), there’s no bitter aftertaste. Not that there ever is an aftertaste, since I don’t actually stop eating them.

Yes, I want to know how to get them all year long, or themed for other holidays, like Fiery Eggs for Easter or a Screaming Phoenix for Halloween.

See’s has been making their own Lollypops for years. The flavors change from time to time, but lately they’ve been adding in their seasonal flavors.

See’s Cinnamon Lollypops are the same rounded block shaped lolly made from a hard caramel base.

The scent is odd. It smells like caramel and cinnamon. But the scent and the flavors are never completely integrated. They just exist side by side.

Mmm, toasted sugar and butter flavors. Then, wow, a pop of hot cinnamon. Then the mellow and sweet caramel.

I liked them, but not quite as much and not in the same way as the Hot Hearts. They last a long time, but the combo of boiled sugar and butter with cinnamon never quite meshed for me. Plus there was a bit of a bitter artificial color aftertaste on these.

The pops are a great, reliable candy. They’re only 70 calories each, but be warned, they’re not fat free. Not that fat is a bad thing, it’s pretty much necessary for a caramel. Their Butterscotch lollypop is still the best (and the Root Beer is the best of their seasonal flavors). I’ve picked up the other flavors for review twice ... but ate them before I could photograph them.

Related Candies

1. See’s Pumpkin Spice & Root Beer Lollypops
2. Cinnamon Fire Twizzlers
3. See’s Hollow Eggs with Novelty
4. Cinnamon Imperial Hearts
5. Gimbal’s Lavaballs
6. Chewy Lemonheads & Atomic Fireballs
7. See’s Awesome Nut & Chew Bar

I’m a the Fancy Food Show in San Francisco right now and just completed the first day on the floor as I write this.

One of the items that I’ve tried every year is the Koeze Cream-Nut Dark Chocolate Peanut Butter Cluster but never actually saw them in stores until I found them at my local cheese shop. (And then later saw them at Williams-Sonoma.)

Koeze Company used to be known as a tried-and-true roasted nut company, mostly cashews. You may have even gotten it as a corporate gift at some point.

The sad part is that I paid $10.50 for this box of five pieces and it was bloomed. I could have, and probably should have, taken it back for a refund. But I’m kind of lazy and I realized that in this case, they weren’t that bloomed, as in the chocolate wasn’t chalky, so I ate them.

The other cool thing is that I knew I was coming to the Fancy Food Show and would have the opportunity to try them again ... just to confirm.

The construction of the cluster is pretty simple. A base layer of whole pecans (or are they half pecans?) covered in a thick layer of Koeze’s combination of their peanut butter and “white confection” and then the whole thing is coated in dark chocolate.

A candy that combines pecans and peanut butter certainly isn’t common. What’s great here is that that the elements of each of those nuts is used to its full potential. the pecans are light and crispy with a great woodsy flavor. They’re plentiful and the nice size of the pieces means that it’s a lot of pecans.

The peanut butter layer is the unique selling point here though. While they say it’s white chocolate, close inspection of the ingredient label shows that it’s really “white confection” and sadly contains no cocoa butter. However, things like fractionated palm oil and hydrogenated palm kernel oil aside, what this white confection does is add some dairy to it - some none fat milk and whole milk along with the super fine & creamy peanut butter that Koeze Cream Nut is known for.

It’s not a thick and sticky peanut butter layer, instead it’s a light and creamy peanut cream. A touch of salt but mostly it’s a slick and silky peanut sweet.

The pecans are so light and airy as well, they’re not crushed to bits and packed in there, instead they’re just loosely lumped there, it makes the whole thing feel, simply light.

The dark chocolate is also silky smooth. More of a semi sweet than a really dark, it holds it all together, but the nuts are the true star.

There’s really nothing else like it on the market. It’s extremely munchable, very satisfying.

My big complaints, really, are the price and the pseudo-cocoa butter. But good nuts are worth it. And if you have the money or what to give an indulgent gift to a nut lover, this is a pretty good option.

Ah, after Christmas sales. It’s the best part of Candy Season - the Post Season Sales. After all, the candy is just as good two weeks after the holiday as it was two weeks before.

I checked through plenty of stores and found Walgreen’s had the best selection by the time the 75% off discount came around. This is when I jump on items I only eye at full price and then hem and haw over at half off. One was this Ghirardelli Squares Limited Edition Holiday Chocolate Assortment. Full price was $8.99, so $2.24 for over nine ounces of chocolate sounded like a great deal even if it was seasonally themed.

The assortment includes Peppermint Bark, Egg Nog and Chocolate Pecan Pie.

Ghirardelli, I think, is known for their Peppermint Bark. It’s one of the few brands that dependably makes the stuff and actually uses cocoa butter for their white chocolate.

The construction of the square is pretty simple. A milk chocolate base layer is covered with a minted white chocolate studded with little crunchies.

The scent isn’t overpoweringly minty, which probably saves the other chocolates in the bag from tasting like mint, too.

The texture of the chocolates is smooth and silky, very sweet but not achingly so. The little crunchies in the white chocolate aren’t crushed candy canes though, they’re corn flake bits (colored red). The crunch is a bit more cereal than hard candy but still puffy.

It’s kind of odd that this sort of confection isn’t available year round, but since Ghirardelli has been bringing it back faithfully each winter, I shouldn’t complain.

Of the three flavors in the bag, this was the one that sold me on it: Egg Nog.

It’s just extra vanilla-y white chocolate (with real cocoa butter) and a visible dash of nutmeg.

I love the flavors of egg nog, but never really cared for sweet or thick drinks so the idea of a solid, melt-in-your-mouth version of it is ideal for me.

The square is a creamy yellow color and smells like nutmeg.

The white confection is sweet but pretty smooth and has the woodsy blast of nutmeg and tastes, like, well, Egg Nog. It could use a little more vanilla and maybe a slight hit of rum.

A real winner, if only because no one else makes a plain old white chocolate with nutmeg bar. Truffles, yeah, but not just a block of white chocolate. Great idea, well done, bring it back next year and I’ll probably buy it before it goes on clearance.

One of the reasons I thought that this review, even at this late date, would still be of value is that the Chocolate Pecan Pie is not a limited edition item. It’s available now as an individual bar or in single-flavor bags of the Squares. (Also, I don’t think Pecan Pie has a season.)

This little milk chocolate square smells wonderful, like maple, hot chocolate and caramel.

The milk chocolate is smooth, though plenty sweet. Mixed in is a light crunch of toffee coated pecan bits. They have a little salty hit and of course the caramelized & buttery crunch of pecans.

(The photos make it look like the chocolate is bloomed, I don’t think it was, I think it was the fatty pecans messing with the sheen of the chocolate. Mmm, fatty pecans.)

Overall, the array is fun and something I feel comfortable eating out of season at the moment. Especially because I love individually wrapped squares. A bonus is that a sandwich of the Egg Nog & Chocolate Pecan Pie actually go pretty well together. (But the Peppermint Bark doesn’t work with either.)

The only thing that really bugged me was that the ingredients weren’t listed separately for each of the squares. I was able to get the ingredients for the Peppermint Bark because it’s sold separately, but I really like to know what’s in items that I’m able to choose from a dish.

Related Candies

1. Hershey’s Pumpkin Spice Kisses
2. Ghirardelli Intense Dark
3. Ritter Sport White Chocolate with Hazelnuts
4. Trader Joe’s Peppermint Bark White Chocolate Bar
5. Green and Black’s White Chocolate
6. Ghirardelli Squares

I’m buried in mints! So here’s a huge roundup of all the mint items in my queue that I wanted to get through before Christmas.

Like the Trader Joe’s Espresso Pillows I picked up a few months ago, Trader Joe’s Dark Chocolate Mints come in a cute round tin and hold 2.45 ounces. Unlike the Espresso Pillows, these are not a very original product.

Inside the tin is a fluted liner that holds a large handful of soft, white candy-shelled mints. Each is about the size of a kidney bean. The tin says that there are no artificial flavors or preservatives. I think they shy from the “all natural” part because the white shell is created with titanium dioxide.

They reminded me of the classic Dutch Mints and luckily I had some of those around for comparison.

Jelly Belly makes a large variety of Dutch Mints. They come in different colors, these are all hot pink and individually wrapped, though you can also get them in the stark white, pastel mint colors or right now in the Christmas assortment of red, green and white. (And they’re Kosher.)

The Dutch Mint is the size of a garbanzo bean but my guess is the same mass as the TJ’s.

They’re both the same construction, a soft mint fondant with a thin layer or dark chocolate then a crispy candy shell.

Both are lovely and addictive. The Trader Joe’s retails for $1.22 an ounce. The Jelly Belly can go for anywhere from $.70 an ounce for the small 2.9 ounce bag to $.56 for a one pound tub (check out Cost Plus World Market).

Jelly Belly Dutch Mints get a rating of: 8 out of 10
Trader Joe’s Dark Chocolate Mints get a rating of: 7 out of 10 because they’re so expensive.

These also closely resemble the York Mints that also come in a tin.

The previous are great for toting around and especially nice if a restaurant gives you a few with the check. But if you’re entertaining, you might want to provide some other more chocolatey mint morsels.

I’ve always loved After Eight Mints, which are a flowing mint fondant in an ultra thin square. I used to love how they came in individual glassine envelopes, like a little file box of deliciousness.

Of course After Eights are made by Nestle now and not nearly as good as I remember them on top of the controversies that they’re made from questionably sourced chocolate. The Fair Trade movement has been working to bring families and communities out of poverty through fair payment for goods & services.

Divine Chocolate has been doing this since 1998 in the United Kingdom and recently expanded into the United States. Not only do they have tasty bars they also have addition treats like these Divine After Dinner Mints.

The mints are nicely sized for two bites at about 1.5” square. The mild semi-sweet chocolate is crisp and cracks well. The mint fondant center is creamy and minted only slightly so as not to overpower the chocolate. The dark chocolate has some berry and fruity tones that combine well with the cool peppermint flavors.

I’ve seen these at Whole Foods (at an endcap display for hostess giving), so they should be pretty widely available this season.

Divine After Dinner Mints get a rating of 7 out of 10.

Creme de Menthe Altoids have been out for a few months, though it took me a while to find the variety that isn’t covered in chocolate. I realized that I might have seen them before, the green of the package is only slightly lighter than the Spearmint boxes. These were on sale for $1.50 to boot!

Basically the flavor of these is like a Peppermint TicTac. It has a powdery vanilla scent, softer than a harsh peppermint and perhaps just a hint of licorice.

But these are Altoids. Though they might start out mild, they do pack a much stronger kick later on. I like the flavor a bit better than the straight Peppermint if only because of the mix of aromas.

Creme de Menthe Altoids get a rating of 8 out of 10.

Quite a few folks have been lamenting that Trader Joe’s discontinued their English Soft Peppermints. I’m pretty keen on the generic & mild butter mints I find at the drug store, but those were some pretty good mints.

Around this time of year, however, I see a lot of these See’s Peppermint Twists in candy dishes around the office. It took me a while, but I think I found out who makes them. There were two contenders: King Leo Soft Peppermint Candy or Bob’s Sweet Stripes.

I saw this box of King Leo Soft Peppermint Candy at the 99 Cent Only Store and thought I’d give them a whirl. They were a dollar for 3.5 ounces.

I thought they were “butter mints” and read through this to see how I came to that conclusion:

For over one hundred years, King Leo has made delicious peppermint stick candy using only the purest ingredients and old-fashioned care. Now we’ve taken that same quality and care and created new King Leo Soft Peppermint Candy. The same great King Leo taste folks have come to expect, now in a truly soft new candy [emphasis mine] Thanks to a special process we’ve perfected, these bite-sized treats are soft from the moment you open the box. [emphasis mine] No wonder everyone loves King Leo Soft Peppermint Candy so much.

So I was expecting a soft mint. Either crumbly soft or mushy soft.

These were neither. They’re soft as in rounded and smooth, but after that they were not butter mints until I sucked on them for a while. Which is kind of the opposite of “soft from the moment you open the box”. Annoyance aside, they’re peppermint candies. They are airy and dissolve nicely and of course none of those hard candy sharp edges. They’re sweet and a bit less intense than a starlight mint and really pretty to look at. Like those English Soft Peppermints that were really made in the Netherlands, King Leo are made in Mexico. Kosher.

King Leo Soft Peppermint Candy gets a 6 out of 10.

If I had to rank my all time ever favorite desserts, right there at the top would be a Pecan Pie I used to get at Larrupin’ Cafe in Trinidad, CA. It was a traditional styled pecan goo, more pecan than caramel but also had a healthy dose of chocolate in there. Then the whole thing was drizzled with a hot rum sauce. (Looks like I’ve mentioned this before!)

I knew going in that these Dove Pecan Pie Caramel Promises in Silky Smooth Chocolate weren’t going to measure up to that, seeing how there was no hot buttered rum sauce and no pecans.

These aren’t part of Dove Promises Desserts line, either. (Which currently includes Tiramisu & Bananas Foster.)

The Promises are wrapped in foil. Because this was a Christmas-themed box, I think some of the missives inside were holiday related, such as Joy toy ... you, Warmth on the inside can melt cold on the outside or Togetherness in itself is a holiday treat.

They have a pleasant pecan aroma that smells a bit like Russian teacakes or shortbread. The milk chocolate shell is smooth and creamy and sweet. The caramel inside is thick and rich, with a strong woodsy pecan flavor ... a little over the top but effective at selling the whole “pecan pie” thing.

I would have loved to have real pecans in here, but as a nutless Dove bite, it’s pretty tasty. Sweet, but with some strong coffee they’re going really quickly.

Since they’re in Christmas packaging, look for these on the after Christmas sale, at 50% off they’ll be a great bargain.

Related Candies

1. Nips: Caramel & Dulce de Leche
2. Cocoa Deli Chocolate Heaven
3. Snickers Nutcracker
4. Dove Caramels & Chocolate Covered Almonds
5. Nestle Turtles
6. Russell Stover Organic Pecan Delight

I’m not completely convinced that just because something is covered with chocolate that it’s candy, but I couldn’t resist a little roundup of these two chocolate covered cookies.

I first had Trader Joe’s Peppermint Joe Joe’s last year and thought they were tasty - a chocolate cookie sandwich with a mint cream filling, but like Hydrox. I had a bit of trouble with the fact that the cookie part wasn’t quite as good as the Oreo.

Trader Joe’s Dark Chocolate Covered Peppermint Joe Joe’s sucked me in this year. I mean, look, they’re covered in real dark chocolate!

The regular Joe Joe’s come in a one pound package, which is pretty dangerous in my house. Though I’m not a cake or baked goods fan in general, I do have a cookie problem. (If Candy Blog were to ever expand, it’d be into cookie reviews.)

The cute tray was sealed in cellophane and protected every single cookie from any damage in transit.

There are ten in all. Each is dusted with a bit of crushed mint candies.

They smell very minty, to the exclusion of all other flavors, such as chocolate.

They’re also pretty hefty, clocking in at about one ounce each. (And 150 calories.)

The cookie is crumbly and has a dark toasted cocoa flavor. The chocolate is creamy and perhaps a little sweet. The cream filling is where this doesn’t go as well, it’s grainy, which is fine, but it’s also a bit greasy. If I eat it all as a sandwich together, it’s great. Eating just the filling is a disappointment.

The ingredients list was pretty clear. Real chocolate, no artificial flavors or colors ... the only item that gives some folks pause is palm oil. (But some of the sugar is actually organic evaporated cane juice.)

Overall, it’s super tasty and should be enjoyed like a candy and not a cookie. (If you’re wondering what the difference is, I’d say that a serving of cookies like Oreos is three, but for these, the serving size is one.)

Rating: 8 out of 10.

I had Nabisco’s Pure Milk Chocolate Covered Mint Oreo Sandwich Cookies earlier this year. I found them in a little package at a drug store in Santa Monica while picking up some items for a beach picnic. I ate them in the car on the way there. It wasn’t until I was shopping at Target last week that I found them in a larger package.

This is a dangerous thing. I like them a bit too much.

The Oreos come in a tray with individual slots. There are 12 cookies in the box instead of 10 in the Joe Joe’s (but this box weighs only 7.5 ounces instead of 9.4). I don’t know the regular price on these, they were $2.50 on sale so were less per ounce than the Joe Joe’s.

As I expected the ingredients list wasn’t quite as wholesome, but I’ve got to give credit to Nabisco for not coloring the cream centers pink or green. The chocolate is real, but there’s palm oil in there and way down on the list is a bit of high fructose corn sweetener. All the other ingredients are pretty much the usual stuff.

The tray protected the individual cookies well, each one was glossy and had wonderful little ripples of milk chocolate on top.

These also smelled strongly of peppermint, and a little bit of milk.

The cookie crumble of the Oreo is spectacular. It’s a little sandy and releases immediate salty and smoky cocoa notes. The soft crunch is punctuated by the smooth milk chocolate, which isn’t as sweet as I would have expected (especially after having the Joe Joe’s). The cream center is grainy, lightly minted but without any greasiness to the fatty cream.

Each cookie is 90 calories and weighs about .65 ounces.

They’re stellar.

Rating: 9 out of 10.

Related Candies

1. Mint Crisp M&Ms (Indiana Jones)
2. Trader Joe’s Peppermint Bark White Chocolate Bar
3. Asher’s Milk Chocolate Covered Things
4. KitKat Mint Dark Chocolate Minis
5. Hershey’s Cookies and Brownies
6. Best Regards: Craves
7. Head to Head: Cookie Joys vs Cookies n Mint